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First Look! 2019 Black Friday/Cyber Monday Facebook & Instagram Ads That Worked & Why

By Emily Spalding, Content Associate, Metric Digital

The holiday season is in full swing! 

And braving the icy roads to face crowds of shoppers at the mall is not the most appealing prospect for many consumers. 

While online shopping offers a compelling alternative to mall madness, deterrents like shipping costs and the fact that certain products have to be purchased in stores guarantees a balance between consumers purchasing gifts online and in-stores.

Yet regardless of the shopping experience brands are trying to sell, when it comes to Black Friday and Cyber Monday marketing it is especially important for companies to focus on setting themselves apart through their digital creative. 

Consumers can take advantage of significant discounts and promotions on Black Friday/Cyber Monday, and with a majority of brands taking part in some kind of sale during this time, sellers face even higher competition in attracting customers this time of year. 

Here is a compilation of some of the best examples of creative that ran on Facebook and Instagram during Black Friday and Cyber Monday this past week. 

Each ad is broken down by the brand, product, ad format, and what worked particularly well about it. Visit our Black Friday/Cyber Monday feature story on The Ad Creative Bank to see even more examples of Black Friday and Cyber Monday ads.

Taft (Instagram Story)
Product: Men’s shoes
Ad Format: Filmed Video

Why it works:

Sheertex (Facebook Ad)
Product: Women’s tights
Ad Format: Filmed Video

Why it works:

Moosejaw Madness (Instagram Feed Ad)
Product: Outdoor/hiking gear and shoes
Ad Format: Static Image

Why it works:

Chubbies (Facebook Ad)
Product: Men’s and Women’s Clothing
Ad Format: Filmed Video

Why it works:

Alo Yoga (Facebook Ad)
Product: Women’s athletic apparel
Ad Format: Filmed Video

Why it works:

Mejuri (Instagram Story)
Product: Jewelry
Ad Format: Filmed Video

Why it works:

Greats (Facebook Ad)
Product: Shoes
Ad Format: Post-Production Motion

Why it works:

Alala (Facebook Ad)
Product: Women’s athletic apparel
Ad Format: Filmed Video

Why it works:

Tis the season, indeed!

Remember, with DTC brands disrupting traditional marketing and quickly establishing themselves as a competitive force in the digital world over the last few years, how companies approach marketing a digital shopping experience in the context of Black Friday and Cyber Monday 2019 is a powerful indicator of growth to come!

To view 1,100+ more ads that drive conversions (holiday or otherwise), check out Metric Digital's Ad Creative Bank!

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Emily Spalding Content Intern The Metric Digital Blog A Blog on All Things Digital Marketing