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Finding the Perfect Ecommerce Partners to Scale Your Brand to the Next Growth Level 

By Scott Ginsberg, Head of Content, Metric Digital

The great quagmire for ecommerce founders, especially those without growth marketing experience, is finding the right partners. 

Founders need to close that gap in knowledge and figure out where to put their money so they can create benchmarks and scale up.

But the tools and tech that will take your ecommerce brand to the next level must be appropriate for your growth trajectory. It’s critical to match marketing partners with where you are in your company lifestyle.

A helpful solution to this quagmire is to consider your company within the following four stages of growth: 

  1. Launch
  2. Legitimacy
  3. Scaling Up
  4. Maturing

And then, to choose vendors accordingly. From enterprise class partners to simple solutions, here are the partners we recommend to our clients every day:

[[ STAGE ONE -- LAUNCH ]]
First things first. Which ecommerce platform will you use? There are different contexts in which certain options may make the most sense:

Shopify

Magento or Demandware

Big Commerce

[[ STAGE TWO -- LEGITIMACY ]]
Your next challenge is acquiring initial customers and finding product market fit. Several technologies and tools will be key:

Google Analytics

Klaviyo

Bounce Exchange

Quuu

Yotpo

[[ STAGE THREE -- SCALING UP ]]
Now that you have earned product market fit, it’s time to scale your business up and start to monetize.

Super Metrics

Klaviyo

Google Page Insights

Semrush

Screaming Frog

Taboola/Outbrain

[[ STAGE 4 -- MATURING ]]

Growth must now continue. As your efforts shift from customer acquisition to retention, you are in a position to maximize customer lifetime value. More tools:

Smile.io / Swell Rewards

Feedonomics

Segment.io

Programmatic Ad Buying

Remember, closing the gap in your ecommerce knowledge is all about finding the right partners.

Whether you're launching, gaining legitimacy, scaling up or naturing, these tools and technologies will help take your ecommerce brand to the next level of growth.

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Scott Ginsberg Head of Content, Metric Digital The Metric Digital Blog A Blog on All Things Digital Marketing