Check out our new book, Badvertising! Learn how to ascertain the integrity of your agency.

The Metric Digital Blog

A Blog on All Things Digital Marketing

Steal These Facebook/Instagram Ads To Drive Conversions For Your Ecommerce Brand (Part 2) In our last few posts, we talked about the digital marketing taxonomy, and also dug into the first six Ad Creative Types on Facebook/Instagram. Let’s keep the momentum going and dig into the final six categories and how your brand can use them. Steal These Facebook/Instagram Ads To Drive Conversions For Your Ecommerce Brand (Part 1) In our previous post, we broke down our company’s proprietary advertising taxonomy, based on best practices in digital marketing. As a follow up to that taxonomy, our next few posts are going to bridge the “what” and “why” of performance creative with the ever important “how.” The Performance Marketing Taxonomy: 12 Types of Facebook/Instagram Ads That Drive Conversions Next time you are preparing a pitch meeting, holding an internal briefing with your marketing team, or just plain out of ideas for your next ad refresh, use this framework to guide your ideation efforts in a fast, efficient and effective way. Metric Digital Launches The Ad Creative Bank, A Tool That Uses Data To Show Which Facebook and Instagram Ads Drive Conversions Today we launched a new web application that helps direct to consumer brands search a comprehensive database of over 1100 best in class advertising creative examples. How Caraa Sport Is Winning The Manufacturing Game (+ Ad Creative Examples For Inspiration!) Whether you’re thinking of launching a retail product, building a new brand, or growing an already established ecommerce company, here's how you can use the power of manufacturing to create products that customers can't live without. Aiming To Save Budget By Producing Your Own Content? Keep These Tips In Mind! If you’re planning on executing your own ad creative production, either photos, videos or both, here’s the most important thing to remember. Make sure whatever you shoot is usable from a performance marketing perspective. Here's how... How to Create Unboxing Content That Drives More Retail Purchases, Part 2 In our previous post, we primed your performance marketing brain with strategies and inspiration for unboxing and unpacking ad creative. Now we’re going to dig into the nuts and bolts, along with several examples of top ads. How to Create Unboxing Content That Drives More Retail Purchases, Part 1 We use the popular ad trend of unboxing and unpacking content as a filter for how you can ideate, plan, produce and capitalize content that drives more retail purchases. What Clients Ask Us: How does my brand maximize ROAS from ad creative? In the pre digital age, brands could get away with a strong ROAS from their ad campaigns with basic creative assets, stock images or product photos. But today, the barriers to creating winning video ads are much higher than running the old image centric ads. Creative Inspiration: Facebook Ads for Brands Selling Men’s & Women’s Clothing Matching the right ad creative to the appropriate audience expands opportunities for brands to increase their online exposure and augment the effectiveness of their digital marketing techniques. Here are several winning examples. Paid Acquisition Tactics For Subscription Brands, And Brands Who Think Like Them It’s no surprise subscription products are becoming a critical feature within the broader ecommerce landscape. And companies who aren’t tapping into the power of that business model are missing out on a powerful growth opportunity. Are Subscription Products The Right Move For Your Ecommerce Store? We've had the privilege to build out performance marketing for several subscription companies, and today we’d like to share insights and tactics we’ve picked up along the way so you can decide if subscription is the right move for your ecommerce store.