Check out our new book, Badvertising! Learn how to ascertain the integrity of your agency.

The Metric Digital Blog

A Blog on All Things Digital Marketing

Are Subscription Products The Right Move For Your Ecommerce Store? We've had the privilege to build out performance marketing for several subscription companies, and today we’d like to share insights and tactics we’ve picked up along the way so you can decide if subscription is the right move for your ecommerce store. How to Structure Your Paid Ad Campaigns and Accounts to Maximize Customer Lifetime Value The most successful companies in ecommerce understand their customer lifetime value. Here are tips and ad examples to help you with structure, targeting and creative for prospecting, remarketing and retention. Why Performance Creative Is The Future For Your Company’s Growth, Part 3 Ad creative matters more than ever before. To get in front of more customers for a reasonable price, your creative has to work extra hard to stand out. Metric Marketing Minute: Episode 102: Ad Creative In Performance Marketing Brands used to be able to get away with mediocre ad creative. Not anymore. Learn how to set your products apart with these tips. Why Performance Creative Is The Future For Your Company’s Growth, Part 2 Now that we’ve covered the definition, impact and value of performance creative, let’s continue our series by talking about quantity, quality, diversity, testing and machine learning. Why Performance Creative Is The Future For Your Company’s Growth, Part 1 If your brand is not optimizing ads toward a primary action based goal, then you might not be spending your time, budget and energy in the most effective way. Here are the basics on performance creative.