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A Blog on All Things Digital Marketing
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Metric Marketing Minute, Episode 103: Finding The Right Attribution Model For Your Business
Attribution modeling depends on marketing mix, product or service offering, structure of your website and checkout flow. Here's how to determine what the best choice is for your company.
Metric Marketing Minute: Episode 102: Ad Creative In Performance Marketing
Brands used to be able to get away with mediocre ad creative. Not anymore. Learn how to set your products apart with these tips.
Metric Marketing Minute: Episode 101: ROAS & Growth When Switching Agencies
This week on our Metric Marketing Minute, CEO/Co-Founder Kevin Simonson answers the following question: What should your expectations be on ROAS and growth when switching agencies?