The Metric Digital Blog

A Blog on All Things Digital Marketing

Is Your Marketing Agency Holding Your Data Hostage? Today, the norm for many digital advertising client / agency relationships is for the agency, not the client, to own the advertising accounts in Facebook, Google, and more. Questions You Should Ask Your Search Agency If your search agency's solution to everything is “Just add in more keywords,” then they don’t know how to optimize. Ask these questions during the vetting process and throughout the relationship itself to hold them accountable. 5 Announcements From Google Marketing Live That Will Make Your Company More Money Last week was Google's biggest ad industry summit of the year - Google Marketing Live.  There were a lot of announcements for all sorts of businesses What Factors Affect My Company’s Cost Per Acquisition? A number of components that affect your company’s final cpa. We’ll explore several of these factors, some of which you can’t control, but most of which can be positively influenced with the right strategy. How We Improved ROAS from 430% to 720% for Amour Vert Amour Vert partnered with Metric Digital to help increase digital sales, repeat customers, and lifetime customer value through Facebook and Google paid advertising. How We Improved Mack Weldon's Purchases by 1,346% Mack Weldon, the men's apparel brand, partnered with Metric Digital to increase digital sales specifically from new customers through Facebook and Google paid advertising. Why Programmatic Ad Buying Might Not Be the Right Strategy For Your Ecommerce Brand There is a place for programmatic in digital advertising. Especially if your company is looking for additional scale. It’s a key part of the market. However, brands need to know what they’re getting into. Your Performance Marketing Ads Should Aim for Conversion, Not Admiration While the fundamental principles behind developing creative are still essential, the definition of what effective creative means to performance marketing goes beyond the traditional advertising mindset. The ROI of Structure, Part 1: Optimizing Your Paid Search Campaigns If companies don't structure their ad accounts the correct way, it can hurt how well they can track and optimize performance down the road. Not to mention, wasting millions of dollars. Badvertising: 4 Horror Stories That Will Make You Rethink Your Marketing Agency Relationship There is a reckoning going on right now. But the more bad marketing actors that get caught, the easier it is for agencies to do great work, and for your company to drive greater revenue. Is There Legitimacy to Citron's Report Slamming Shopify? Recent advertising scandals are forcing consumers to realize and reckon with one major issue. How much data is any given internet company collecting on you? Let's explore how these events might affect your business. How the Current Digital Marketing Landscape Impacts Fashion Retailers How do retailers grow their brand in the modern digital landscape? Whether you're growth stage brand or a Fortune 500 company, here are the industry trends you can’t afford to ignore.