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The Metric Digital Blog
A Blog on All Things Digital Marketing
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Breaking: Justice Department Comes Out Swinging Against Google With Antitrust Case (+How DTC Brands Should Think About It)
According to The Wall Street Journal, The Justice Department is getting more aggressive in its longtime antitrust probe of Google. Here's our take on the issue and how it affects your brand.
The Curiosity Chronicles, Issue 01: What's Working In Performance Marketing Right Now
We wanted to give you a chance to be a fly on the wall of our best practices meeting. We’re excited to share the latest and greatest in the areas of social, search (and beyond!) to help your company grow.
How To Take Advantage of Google’s Tools To Grow Your Direct To Consumer Business
Steal our strategy to grow your brand! Use Google’s exciting new tools like Smart Shopping, Smart Display Campaigns, Smart Bidding, Custom Intent, YouTube Trueview.
How We Improved Vuori Clothing's Return On Advertising Spend by 406% Using YouTube TrueView
Vuori partnered with Metric Digital to profitably grow their business across the Google Ads platform—most recently scaling new customer acquisition at a high rate with YouTube TrueView.
How Are Metric Digital Clients Different?
Last week, I had the privilege of leading a digital marketing workshop at Google. We discussed nailing the bottom of the funnel and scaling the top. Here are some new tools worth knowing and testing.