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The Metric Digital Blog

A Blog on All Things Digital Marketing

What Instagram's In App Purchase Beta Means (And Why It's Good For Influencers) Instagram announced yesterday that it’s testing an in-app purchase Beta with twenty brands. Here's what it means for your business. Facebook Updates Your Brand Should Know About (And How They'll Help You Scale Efficiently) Facebook's latest updates, along with more to come in 2019, will affect your brand's ability to scale efficiently and effectively. How Disruptors Are Killing Big Brands Disruptor brands are taking share from established brands for two main reasons. They’re better at performance marketing, and they’re better at user experience. Let's unpack both. How Much Are You Paying To Learn About Your Customers? Performance marketers can use ads to get smarter, quicker. If you leave no lead unlearned, you can use that traffic to supplement your data, and arrive at your goal more quickly. How Retail Brands Can Use the 80/20 Principle to Make Ads That Convert (Without Breaking Their Budget!) Pareto was onto something, and that was over 100 years ago. Here's how to use the 80/20 to reverse engineer your advertising campaigns for maximum performance. How These Disruptive Direct to Consumer Darlings Are Building The Future, And How Your Brand Can Too Let's look at several successful direct to consumer brands and performance marketing strategies gleaned from their ads. Learn how to help your brand increase profit and build value. Ecommerce Marketing Year in Review: Don't Miss These 2018 Reader Faves In the spirit of transparency, we're opening our books to public view. With two weeks left in the year, what does Google Analytics say about our blog performance for 2018? Black Friday / Cyber Monday at Metric Digital: Start Early, Stay Flexible While starting early with a well mapped-out plan can take you far, staying on your toes and being responsive in the moment can carry your brand across the finish line. Facebook Just Shut Down A Ton Of Ad Accounts (& Most People Don't Know) Facebook banned a ton of ad accounts last night, which is great for the platform and legitimate advertisers. Here are several theories why this is happening, and why it matters for your company. Digital Marketing Misconceptions From A Recent College Graduate Here are several of the misconceptions I had going into this business, along with how they’ve shifted over the past year. Whether you’re a recent college graduate, a seasoned veteran of digital marketing, or a small or large brand hoping to acquire new customers, pay attention. Metric Masterminds, Episode 106: Kevin Simonson & Cory Smith Deep Dive On Automation, Transparency and Chickens Here’s our formula for performance marketing: The science of data transparency plus the art of marketplace intuition, raised to the power of relentlessness Badvertising: 4 Horror Stories That Will Make You Rethink Your Marketing Agency Relationship There is a reckoning going on right now. But the more bad marketing actors that get caught, the easier it is for agencies to do great work, and for your company to drive greater revenue.