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The Metric Digital Blog

A Blog on All Things Digital Marketing

Facebook Performance By The Numbers: What Our Agency Learned In Q3 (+Tips To Drive Conversions During The Holidays!) Facebook recently conducted their quarterly agency reviews. We wanted to share several key data points from that report, along with insights and tips that you can apply to your business. True Grit: How Our Agency Approaches Data Driven Optimizations For Paid Media Campaigns As you continue to monitor your paid media campaigns, keep these approaches in mind to assure intelligent investments of budget, labor and time. Giddy up! Facebook Fireside Chat: AI In Action -- What We Presented, What We Learned, And What’s Next Kevin Simonson, recently spoke at a Facebook Fireside Chat to break down how machine learning driven systems maximize efficiency and outcomes. Here's how your brand can take advantage of the benefits and scale up! Metric Digital Selected By Facebook As Premium Marketing Partner We're thrilled to announce we've been selected by Facebook as a Premium Marketing Partner. Here's what that means for us, and more importantly, for our clients' businesses. The Curiosity Chronicles, Issue 01: What's Working In Performance Marketing Right Now We wanted to give you a chance to be a fly on the wall of our best practices meeting. We’re excited to share the latest and greatest in the areas of social, search (and beyond!) to help your company grow. What Clients Ask Us: How should new brands think about their digital marketing budget? Brands preparing to launch must reframe their initial spend as more than just a pure marketing budget, but an invaluable investment in research and development. Let's look at the numbers. Breaking: Shoppable Posts For Instagram Influencers, Ecommerce Experts Weigh In With Industry Predictions Instagram recently announced that checkout is being expanded to influencers to allow users to purchase products directly from influencer posts. Here's how that will affect your ecommerce brand. The Fallacy of Best Practices in Performance Marketing (And What Tactics To Try Instead) Best practices are a vital starting point for every account. But don't over rely on them. Iteration is the key to success in digital marketing. How to Fix + Bounce Back From Poor Facebook Performance No matter how adept you are at managing performance marketing campaigns, your account will, at some point, experience volatile and even poor results. Here's how to troubleshoot key elements of this situation. First Look: Ecommerce Data & Insights From Black Friday / Cyber Monday 2018 Everyone knows leftovers are the best part of the Thanksgiving feast. This week, we're talking takeaways from Black Friday / Cyber Monday promos. Is Your Marketing Agency Holding Your Data Hostage? Today, the norm for many digital advertising client / agency relationships is for the agency, not the client, to own the advertising accounts in Facebook, Google, and more. Using Email and Facebook Together For Maximum Impact, Part 2 Are your paid, search and email channels competing against each other for sales, customers and attributions? They don't have to. Today we’re going to dive deeper into audience integration profiles.