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The Metric Digital Blog

A Blog on All Things Digital Marketing

Breaking: Shoppable Posts For Instagram Influencers, Ecommerce Experts Weigh In With Industry Predictions Instagram recently announced that checkout is being expanded to influencers to allow users to purchase products directly from influencer posts. Here's how that will affect your ecommerce brand. The Fallacy of Best Practices in Performance Marketing (And What Tactics To Try Instead) Best practices are a vital starting point for every account. But don't over rely on them. Iteration is the key to success in digital marketing. How to Fix + Bounce Back From Poor Facebook Performance No matter how adept you are at managing performance marketing campaigns, your account will, at some point, experience volatile and even poor results. Here's how to troubleshoot key elements of this situation. First Look: Ecommerce Data & Insights From Black Friday / Cyber Monday 2018 Everyone knows leftovers are the best part of the Thanksgiving feast. This week, we're talking takeaways from Black Friday / Cyber Monday promos. Is Your Marketing Agency Holding Your Data Hostage? Today, the norm for many digital advertising client / agency relationships is for the agency, not the client, to own the advertising accounts in Facebook, Google, and more. Using Email and Facebook Together For Maximum Impact, Part 2 Are your paid, search and email channels competing against each other for sales, customers and attributions? They don't have to. Today we’re going to dive deeper into audience integration profiles. Creative Inspiration For Your Facebook And Instagram Ad Campaigns As you plan out your company's marketing roadmap, it's imperative that you keep the inspiration flowing. Here are effective ads to help inspire you for your brand's short, mid and long term projects Using Email and Facebook Together For Maximum Impact, Part 1 Paid and email channels don’t have to compete against each other for sales, customers and attributions. Here's how to integrate all these channels together strategically. How We Used Manual Bidding on Facebook to Drive Conversions for Ecommerce Brands Based on our experience, bidding style can have a significant impact on driving conversions. For that reason, we typically recommend using manual bidding to drive the best outcomes at scale. I’ve Spent Over $100,000,000 on Facebook and Instagram Ad, And Here’s What I’ve Learned Companies big and small want answers for creating profit driven growth. In many cases, that goal can be accomplished through digital marketing. Here is a collection of lessons to help take your brand to the next level What Factors Affect My Company’s Cost Per Acquisition? A number of components that affect your company’s final cpa. We’ll explore several of these factors, some of which you can’t control, but most of which can be positively influenced with the right strategy. How We Improved ROAS from 430% to 720% for Amour Vert Amour Vert partnered with Metric Digital to help increase digital sales, repeat customers, and lifetime customer value through Facebook and Google paid advertising.