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The Metric Digital Blog
A Blog on All Things Digital Marketing
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How to Retain As Much On-Site Traffic As Possible (And Maximize Your Paid Media Efforts)
For DTC brands of any size, healthy volume in your email list is going to be a key asset. Here's how make the most of your paid and organic advertising efforts by retaining as much on-site traffic as possible.
ShipBob Webinar + Your Holiday Planning Email Marketing Questions Answered
Now you can watch our presentation, Maximizing Holiday Revenue With the High-Performing DTC Email Marketing Campaigns along with tons of other great presentations to help your brand prepare for Q4.
How Luxury Brands Can Optimize Email Marketing For Conversion, Average Order Value & Repurchasing
If you're a company that hinges on the selling point of perceived value, and sell replenishable products or experiences, such as high-end personal care, food, and apparel products, read on.
It's Never Too Early: How Ecommerce Brands Can Start Holiday Planning Now
Twenty to thirty percent of ecommerce revenue comes from the holidays. Don’t be one of those companies that waits until November to plan and end up grasping in the dark.
What Clients Ask Us: How Can Ecommerce Brands Execute Winning Digital Promos?
Once again, we’re tapping into our subject matter experts to answer common questions that our clients ask us. Today we'll focus on running promotions via Google, email and more!
Ecommerce Marketing Year in Review: Don't Miss These 2018 Reader Faves
In the spirit of transparency, we're opening our books to public view. With two weeks left in the year, what does Google Analytics say about our blog performance for 2018?
Black Friday / Cyber Monday at Metric Digital: Start Early, Stay Flexible
While starting early with a well mapped-out plan can take you far, staying on your toes and being responsive in the moment can carry your brand across the finish line.
Exceptional Email Marketing Examples to Inspire Your Brand (Plus What Not To Do)
Today we’re going to look at seven email campaigns. We’ll explore their key attributes, strategies behind them, what not to do, along with tips to help your brand optimize your next campaign.
Using Email and Facebook Together For Maximum Impact, Part 2
Are your paid, search and email channels competing against each other for sales, customers and attributions? They don't have to. Today we’re going to dive deeper into audience integration profiles.
Using Email and Facebook Together For Maximum Impact, Part 1
Paid and email channels don’t have to compete against each other for sales, customers and attributions. Here's how to integrate all these channels together strategically.
What Clients Ask Us: How Do Small Brands & Large Brands Approach Email Marketing Differently?
Whether you’re a large, established organization, or an upstart brand in the growth stage, make sure your email strategy is commensurate with your company’s size.
Questions You Should Be Asking Your Email Marketing Agency
If your company decides to engage with an email marketing agency, the most important first step is trust-building.Here are the questions to ask yourself and your email marketing agency both during the vetting process, and throughout the relationship itself.