The Metric Digital Blog

A Blog on All Things Digital Marketing

Black Friday / Cyber Monday at Metric Digital: Start Early, Stay Flexible While starting early with a well mapped-out plan can take you far, staying on your toes and being responsive in the moment can carry your brand across the finish line. Exceptional Email Marketing Examples to Inspire Your Brand (Plus What Not To Do) Today we’re going to look at seven email campaigns. We’ll explore their key attributes, strategies behind them, what not to do, along with tips to help your brand optimize your next campaign. Using Email and Facebook Together For Maximum Impact, Part 2 Are your paid, search and email channels competing against each other for sales, customers and attributions? They don't have to. Today we’re going to dive deeper into audience integration profiles. Using Email and Facebook Together For Maximum Impact, Part 1 Paid and email channels don’t have to compete against each other for sales, customers and attributions. Here's how to integrate all these channels together strategically. What Clients Ask Us: How Do Small Brands & Large Brands Approach Email Marketing Differently? Whether you’re a large, established organization, or an upstart brand in the growth stage, make sure your email strategy is commensurate with your company’s size. Questions You Should Be Asking Your Email Marketing Agency If your company decides to engage with an email marketing agency, the most important first step is trust-building.Here are the questions to ask yourself and your email marketing agency both during the vetting process, and throughout the relationship itself. What Clients Ask Us: What's the value of ESPs versus CRMs? We’ll be tapping into our subject matter experts to help your company tackle its most pressing digital marketing challenges. Today's question: What's the value of ESPs versus CRMs? Breaking: NYC Ecommerce Brands Being Sued For Not Being ADA Compliant How might this trend affect your ecommerce business? And what can your company do to better comply with these laws? Here are tips to make sure you're not sued too. Metric Masterminds, Episode 106: Kevin Simonson & Cory Smith Deep Dive On Automation, Transparency and Chickens Here’s our formula for performance marketing: The science of data transparency plus the art of marketplace intuition, raised to the power of relentlessness What Is The Best Email Frequency For Retail Marketing? That’s the beauty of modern email landscape. If you and your agency can stay ahead of rapid changes in the marketplace by testing things that haven’t been tested, you will build a real foundation for scale. Promoting Success With An Email Marketing Audit We run a lot of email marketing audits. Hundreds of them. Both for growth stage ecommerce brands and Fortune 500 companies. Here's how to apply that framework to your brand to help grow revenues. Metric Masterminds, Episode 104: Cory Smith & John Pellinghelli Deep Dive On Cross Channel Marketing Strategies How many channels should a business take advantage of in order to reach potential customers? All of them. And not in isolation, either. Successful brands grow revenue by integrating messages across all platforms.