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The Metric Digital Blog
A Blog on All Things Digital Marketing
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What The Interns At Facebook Asked Me About Digital Marketing, And What I Told Them
I recently conducted a 30-minute Q&A with an group of interns from Facebook. They asked great questions about agency specific topics, industry trends, how we win new business, and more. Here are the highlights.
Finding the Perfect Ecommerce Partners to Scale Your Brand to the Next Growth Level
The great quagmire for ecommerce founders, especially those without growth marketing experience, is finding the right partners. That way you can close gaps in knowledge and scale up
Are You Making These Mistakes On Your Shopify Store?
Let's explore several common mistakes that ecommerce business owners make and how to avoid them. Find the ideas that work best for your store, and you’ll be well on your way to achieving your business goals.
How to Use Customer Lifetime Value to Build a Smarter, More Efficient Marketing Machine: Part 2
The most successful ecommerce companies in the world truly understand their customer lifetime value. That knowledge allows them to be more thoughtful about acquiring new customers and improving repeat purchase rate, which enables them to grow much more quickly.
5 Announcements From Google Marketing Live That Will Make Your Company More Money
Last week was Google's biggest ad industry summit of the year - Google Marketing Live. There were a lot of announcements for all sorts of businesses
I’ve Spent Over $100,000,000 on Facebook and Instagram Ad, And Here’s What I’ve Learned
Companies big and small want answers for creating profit driven growth. In many cases, that goal can be accomplished through digital marketing. Here is a collection of lessons to help take your brand to the next level
How to Scale Your Small Ecommerce Business Without Causing Inventory Nightmares
You dream of scaling. But if your business suddenly explodes, you might have serious inventory nightmares. What’s a merchant to do? Here's how companies can scale without getting caught in the trap of fulfillment.
What Marketers (And Brands) Need to Know About the ANA Media Transparency Report
There is a growing desire to create greater clarity and trust within the advertising industry. ANA is establishing higher standards of accountability for digital brands and promoting transparent business practices in the digital marketing world.
How to Use Customer Lifetime Value to Build a Smarter, More Efficient Marketing Machine: Part 1
Customer lifetime value is an overall important business metric. But it’s also a strategy, a guiding principle and a filter for running your enterprise.
What Clients Ask Us: Why did you start your own marketing agency?
In an age of marketing gurus and growth hackers, this is something that is true. If you consistently grow brands and treat people well, clients will refer you business.
The Opportunity Cost of Doing Digital Marketing Yourself
Think closely about the intersection of your top goals and your top talents. And you'll be able to make the best decision about whether digital marketing should be an inside or outside job.
How to Spot the Next Ecommerce Unicorn
Whether you’re an upstart retail brand hoping to make waves, or a financier looking to invest or acquire one of those companies, here are several indications to look for.