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The Metric Digital Blog

A Blog on All Things Digital Marketing

What Clients Ask Us: How do you set up and launch an ecommerce store from scratch? As a performance marketing agency, we’re platform agnostic. Our goal is to help your store grow revenues in whatever way is best for you. And there are tons of great options out there. My First Year In Digital Marketing + Tips For Getting Started Advertising veterans probably can’t even remember the time before they knew everything they know now about digital marketing. But if you're just getting started in your journey, here's what you need to know. Digital Marketing Misconceptions From A Recent College Graduate Here are several of the misconceptions I had going into this business, along with how they’ve shifted over the past year. Whether you’re a recent college graduate, a seasoned veteran of digital marketing, or a small or large brand hoping to acquire new customers, pay attention. What Clients Ask Us: Auto vs Manual Bidding on Facebook? Let's tap into our subject matter experts to help your company tackle its most pressing digital marketing challenges. Today's question: Should I use automatic bidding or manual bidding for my Facebook campaign? Breaking: NYC Ecommerce Brands Being Sued For Not Being ADA Compliant How might this trend affect your ecommerce business? And what can your company do to better comply with these laws? Here are tips to make sure you're not sued too. How Ecommerce Brands Can Deal With The Headache Of Third Party Resellers Whatever kind of ecommerce business you run, you will probably have to deal with third party resellers at some point. Use these strategy and tactics to make sure that your headache doesn’t turn into a heartbreak. An Update from Shopify's Unite 2018 Even if you don't use Shopify, the Shopify ecosystem has become big enough that it impacts anyone who sells online. Here are a few major updates that will matter to merchants in 2018. Your Sales Have Dropped, Now What? Growing Revenue During Evergreen Periods Just because it’s past the holiday season, the summer rush, or the back to school push, doesn’t mean you can’t ramp up your digital marketing efforts and grow revenue. Here's how you can grow conversions during slow times. Marketing Inception: Frame The Narrative of Your Paid Campaigns to Waste Less and Convert More Are you paid ads telling the right story? Is your brand missing out on new customers because of an inaccurately framed message? Metric Masterminds, Episode 106: Kevin Simonson & Cory Smith Deep Dive On Automation, Transparency and Chickens Here’s our formula for performance marketing: The science of data transparency plus the art of marketplace intuition, raised to the power of relentlessness Your Performance Marketing Ads Should Aim for Conversion, Not Admiration While the fundamental principles behind developing creative are still essential, the definition of what effective creative means to performance marketing goes beyond the traditional advertising mindset. The ROI of Structure, Part 1: Optimizing Your Paid Search Campaigns If companies don't structure their ad accounts the correct way, it can hurt how well they can track and optimize performance down the road. Not to mention, wasting millions of dollars.