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The Metric Digital Blog

A Blog on All Things Digital Marketing

How to Use Customer Lifetime Value to Build a Smarter, More Efficient Marketing Machine: Part 1 Customer lifetime value is an overall important business metric. But it’s also a strategy, a guiding principle and a filter for running your enterprise. What Clients Ask Us: Why did you start your own marketing agency? In an age of marketing gurus and growth hackers, this is something that is true. If you consistently grow brands and treat people well, clients will refer you business. The Opportunity Cost of Doing Digital Marketing Yourself Think closely about the intersection of your top goals and your top talents. And you'll be able to make the best decision about whether digital marketing should be an inside or outside job. How to Spot the Next Ecommerce Unicorn Whether you’re an upstart retail brand hoping to make waves, or a financier looking to invest or acquire one of those companies, here are several indications to look for. Has Your Company Been a Victim of Badvertising? Take The Official Quiz! Whether you’re a disruptive upstart brand, growth stage company or a multinational corporation, this will give you a sense of where you might need to improve, and how you might be poised to grow in the future. What Clients Ask Us: How do you set up and launch an ecommerce store from scratch? As a performance marketing agency, we’re platform agnostic. Our goal is to help your store grow revenues in whatever way is best for you. And there are tons of great options out there. My First Year In Digital Marketing + Tips For Getting Started Advertising veterans probably can’t even remember the time before they knew everything they know now about digital marketing. But if you're just getting started in your journey, here's what you need to know. Digital Marketing Misconceptions From A Recent College Graduate Here are several of the misconceptions I had going into this business, along with how they’ve shifted over the past year. Whether you’re a recent college graduate, a seasoned veteran of digital marketing, or a small or large brand hoping to acquire new customers, pay attention. What Clients Ask Us: Auto vs Manual Bidding on Facebook? Let's tap into our subject matter experts to help your company tackle its most pressing digital marketing challenges. Today's question: Should I use automatic bidding or manual bidding for my Facebook campaign? Breaking: NYC Ecommerce Brands Being Sued For Not Being ADA Compliant How might this trend affect your ecommerce business? And what can your company do to better comply with these laws? Here are tips to make sure you're not sued too. How Ecommerce Brands Can Deal With The Headache Of Third Party Resellers Whatever kind of ecommerce business you run, you will probably have to deal with third party resellers at some point. Use these strategy and tactics to make sure that your headache doesn’t turn into a heartbreak. An Update from Shopify's Unite 2018 Even if you don't use Shopify, the Shopify ecosystem has become big enough that it impacts anyone who sells online. Here are a few major updates that will matter to merchants in 2018.