Check out our new book, Badvertising! Learn how to ascertain the integrity of your agency.

The Metric Digital Blog

A Blog on All Things Digital Marketing

An Update From Shopify’s Unite 2019 (+ Tips Your Brand Can Leverage Right Now) Shopify revealed many updates at their annual conference, and we wanted to share our take on these updates and how they can help drive growth for your ecommerce company, in 2019 and beyond. Perfect, Now & Free: The Changing Expectations Of Ecommerce Buyers (And How To Satisfy Them!) Consumer expectations have evolved in myriad ways in the past few years. Here's why, along with strategies to help ecommerce brands satisfy and exceed them. Measure Twice, Cut Once: An Inventory Of Strategic Digital Marketing Questions To Help Your Brand Grow This framework will help you use curiosity to align your brand’s business goals with its digital marketing strategy. Metric Marketing Minute: Episode 101: ROAS & Growth When Switching Agencies This week on our Metric Marketing Minute, CEO/Co-Founder Kevin Simonson answers the following question: What should your expectations be on ROAS and growth when switching agencies? How Does SEO Impact Performance Marketing? Because SEO has such a powerful impact on the performance of your website, it’s imperative to learn about the costs of slow load time, to identify and solve backend problems, and to galvanize your team so that those problems don’t persist. Is Your Marketing Agency Mad Libbing Their Pitch? Most marketing agencies lie about what they do and how they do it. But it is possible to work a digital marketing agency that makes you money, shows you what they're doing and how they're doing it. Questions CEO’s Should Ask Their Marketing Teams To Fuel Business Growth Even if business is going well, the role of any top company executive is to seek out areas of improvement. To probe and to challenge the status quo, even if it’s contrarian. How Disruptors Are Killing Big Brands Disruptor brands are taking share from established brands for two main reasons. They’re better at performance marketing, and they’re better at user experience. Let's unpack both. Tales of Badvertising: The Budget Agency (Plus 3 Questions To Ask Yourself Before The Next Client Call) Considering these questions will help illustrate your agency’s priorities, and that will help validate whether they’re aligned with yours. Make sure you're not becoming a victim of badvertising! How Much Are You Paying To Learn About Your Customers? Performance marketers can use ads to get smarter, quicker. If you leave no lead unlearned, you can use that traffic to supplement your data, and arrive at your goal more quickly. How to Hire the Perfect Marketer For Your Team, Part 2 One of the patterns we’ve noticed in the candidates we've hired is their analytical and strategic foundation. This cognitive baseline is the difference maker between a good marketer and a great one. Badvertising: Our New Book About How Big Agencies Are Screwing Big Companies Out of Big Money, And How to Stop It Something is broken in the digital marketing world, and we're tired of losing sleep over it. That's why we coined a term for it and wrote a book about it. Download your free chapter now.