The Metric Digital Blog

A Blog on All Things Digital Marketing

Black Friday / Cyber Monday at Metric Digital: Start Early, Stay Flexible While starting early with a well mapped-out plan can take you far, staying on your toes and being responsive in the moment can carry your brand across the finish line. I Was Your Agency's Proprietary Ad Tech Seven years ago, I went to pitch a client with my boss and learned something that would fundamentally change the way I think about how marketing agencies work. Is Your Marketing Agency Holding Your Data Hostage? Today, the norm for many digital advertising client / agency relationships is for the agency, not the client, to own the advertising accounts in Facebook, Google, and more. Shifting From Agency to In House: How to Navigate Your Marketing Transition More and more brands are taking their marketing in house. What’s the actually fall out here? What does that mean for brands and your company? Here's how to navigate your marketing transition. Metric Masterminds, Episode 107: Steve Geick, Ryan Markman, John Pellinghelli & Kevin Simonson Deep Dive On Direct To Consumer Marketing Strategies More and more companies are taking their brands direct to consumer. But evolving customer needs are much different from the retail world of the past. Here's how to equip your company. What The Interns At Facebook Asked Me About Digital Marketing, And What I Told Them I recently conducted a 30-minute Q&A with an group of interns from Facebook. They asked great questions about agency specific topics, industry trends, how we win new business, and more. Here are the highlights. Finding the Perfect Ecommerce Partners to Scale Your Brand to the Next Growth Level The great quagmire for ecommerce founders, especially those without growth marketing experience, is finding the right partners. That way you can close gaps in knowledge and scale up Are You Making These Mistakes On Your Shopify Store? Let's explore several common mistakes that ecommerce business owners make and how to avoid them. Find the ideas that work best for your store, and you’ll be well on your way to achieving your business goals. How to Use Customer Lifetime Value to Build a Smarter, More Efficient Marketing Machine: Part 2 The most successful ecommerce companies in the world truly understand their customer lifetime value. That knowledge allows them to be more thoughtful about acquiring new customers and improving repeat purchase rate, which enables them to grow much more quickly. 5 Announcements From Google Marketing Live That Will Make Your Company More Money Last week was Google's biggest ad industry summit of the year - Google Marketing Live.  There were a lot of announcements for all sorts of businesses I’ve Spent Over $100,000,000 on Facebook and Instagram Ad, And Here’s What I’ve Learned Companies big and small want answers for creating profit driven growth. In many cases, that goal can be accomplished through digital marketing. Here is a collection of lessons to help take your brand to the next level How to Scale Your Small Ecommerce Business Without Causing Inventory Nightmares You dream of scaling. But if your business suddenly explodes, you might have serious inventory nightmares. What’s a merchant to do? Here's how companies can scale without getting caught in the trap of fulfillment.