The Metric Digital Blog

A Blog on All Things Digital Marketing

I Was Your Agency's Proprietary Ad Tech Seven years ago, I went to pitch a client with my boss and learned something that would fundamentally change the way I think about how marketing agencies work. Is Your Marketing Agency Holding Your Data Hostage? Today, the norm for many digital advertising client / agency relationships is for the agency, not the client, to own the advertising accounts in Facebook, Google, and more. Questions You Should Ask Your Search Agency If your search agency's solution to everything is “Just add in more keywords,” then they don’t know how to optimize. Ask these questions during the vetting process and throughout the relationship itself to hold them accountable. Who Is Most Hurt By Badvertising? See If You're One of The Four Archetypes When we're considering the impact of badvertising, we like to consider four main archetypes. Let’s flesh each of those out with specific examples of how bad advertising affects them, both short and long term. The Two Types of Badvertising (And How to Know If Your Company Is a Victim) Badvertising is a complex issue. Based on our experience, there are two main categories within the digital marketing industry. We’re going to break them down, along with several case studies of how they play out on a day to day basis. What Marketers (And Brands) Need to Know About the ANA Media Transparency Report There is a growing desire to create greater clarity and trust within the advertising industry. ANA is establishing higher standards of accountability for digital brands and promoting transparent business practices in the digital marketing world. Has Your Company Been a Victim of Badvertising? Take The Official Quiz! Whether you’re a disruptive upstart brand, growth stage company or a multinational corporation, this will give you a sense of where you might need to improve, and how you might be poised to grow in the future. Badvertising: 4 Horror Stories That Will Make You Rethink Your Marketing Agency Relationship There is a reckoning going on right now. But the more bad marketing actors that get caught, the easier it is for agencies to do great work, and for your company to drive greater revenue. Metric Masterminds, Episode 105: Ryan Markman & Jonathan Torre Deep Dive On The Shifting Ad Agency Landscape The historical evolution of the agency world is controversial. Today we share some head slapping anecdotes and best practices for how how companies can take back control and protect themselves from unsavory agencies. Agencies Are Dead, Long Live Agencies As the Big Four Agencies show signs of weakness, the next wave of nimble, results-oriented agencies are rising to drive innovation, growth, and profitability for your brand.