Check out our new book, Badvertising! Learn how to ascertain the integrity of your agency.
The Metric Digital Blog
A Blog on All Things Digital Marketing
metric marketing minute
what clients ask
Ecommerce Holiday Preparation: Digital Marketing Tactics to Optimize Black Friday and Beyond
Peak season will be here before you know it. Consumers may not be thinking about it yet, but you certainly are. The time is now for retailers to gear up and be ready for Black Friday and beyond.
Are You Making These Mistakes On Your Shopify Store?
Let's explore several common mistakes that ecommerce business owners make and how to avoid them. Find the ideas that work best for your store, and you’ll be well on your way to achieving your business goals.
How We Used Manual Bidding on Facebook to Drive Conversions for Ecommerce Brands
Based on our experience, bidding style can have a significant impact on driving conversions. For that reason, we typically recommend using manual bidding to drive the best outcomes at scale.
How to Use Customer Lifetime Value to Build a Smarter, More Efficient Marketing Machine: Part 2
The most successful ecommerce companies in the world truly understand their customer lifetime value. That knowledge allows them to be more thoughtful about acquiring new customers and improving repeat purchase rate, which enables them to grow much more quickly.
5 Announcements From Google Marketing Live That Will Make Your Company More Money
Last week was Google's biggest ad industry summit of the year - Google Marketing Live. There were a lot of announcements for all sorts of businesses
I’ve Spent Over $100,000,000 on Facebook and Instagram Ad, And Here’s What I’ve Learned
Companies big and small want answers for creating profit driven growth. In many cases, that goal can be accomplished through digital marketing. Here is a collection of lessons to help take your brand to the next level
How to Scale Your Small Ecommerce Business Without Causing Inventory Nightmares
You dream of scaling. But if your business suddenly explodes, you might have serious inventory nightmares. What’s a merchant to do? Here's how companies can scale without getting caught in the trap of fulfillment.
What Marketers (And Brands) Need to Know About the ANA Media Transparency Report
There is a growing desire to create greater clarity and trust within the advertising industry. ANA is establishing higher standards of accountability for digital brands and promoting transparent business practices in the digital marketing world.
What Factors Affect My Company’s Cost Per Acquisition?
A number of components that affect your company’s final cpa. We’ll explore several of these factors, some of which you can’t control, but most of which can be positively influenced with the right strategy.
How to Use Customer Lifetime Value to Build a Smarter, More Efficient Marketing Machine: Part 1
Customer lifetime value is an overall important business metric. But it’s also a strategy, a guiding principle and a filter for running your enterprise.
What Clients Ask Us: Why did you start your own marketing agency?
In an age of marketing gurus and growth hackers, this is something that is true. If you consistently grow brands and treat people well, clients will refer you business.
The Opportunity Cost of Doing Digital Marketing Yourself
Think closely about the intersection of your top goals and your top talents. And you'll be able to make the best decision about whether digital marketing should be an inside or outside job.