The Metric Digital Blog
A Blog on All Things Digital Marketing
Don't Build Your eCommerce Business on Flimsy Copy
Your website is the most important advertisement that will ever be written for your business.
Emojis: Do's and Don'ts
When advertising for your brand, it's difficult to know where and when to use emoji's. Here's how to find a good balance between improving your performance while not compromising your brand's reputation.
3 Facebook Tips For When You’re Just Starting Out
Figuring out Paid Facebook from scratch can be tricky, especially if you don’t have a huge following on Facebook and Instagram already. Fortunately, the Facebook Business help center offers a ton of useful information, whether you’re a beginner or advanced Facebook advertiser.
How Does Your Shopify Store Compare?
We investigated and spoke with over hundred of the top Shopify stores and this is what we found. Spoiler Alert: A lot of them are broken
5 Ways to Save Money on Adwords
Having audited hundreds of Adwords accounts, I have a 10 minute process to figure out whether an account is healthy or not. To do this I apply very black or white rule to each element that I analyze: Is this generating profit or is it wasting money?
We Went to Shopify's Biggest Conference and Here's What We Learned
Last week, we made the trip to SF for Shopify's only major annual conference: Shopify Unite. Sorry folks - no Shopify customers allowed, partners and developers only.
How I Hacked Medium.com For Gary Vaynerchuk
Then He Invested In It
How We Improved Canada Goose’s ROI by 79%
Canada Goose sought growth of their Canadian search engine marketing e-commerce business which was being managed by another agency. Here's how we did it.
Common Mistakes Companies Make when doing Online Advertising
What are some of the common mistakes companies make when they do digital advertising? Kevin and John talk about their experiences with the common mistakes within the digital advertising sphere.
Facebook Re-marketing Segmentation 101
Remarketing is a significant, and often times very valuable, piece of digital marketing, as its audience is guaranteed to be at least somewhat aware of the respective promoted brand.
Facebook VS Google AdWords
Metric Digital CEO and Cofounder Kevin Simonson and Cofounder John Pellinghelli get together in a Q&A series to talk about what you need to know about marketing.
How We Audit Ecommerce Email Marketing Programs
We share our approach to audit the quality of a client's email marketing program.