The Metric Digital Blog

A Blog on All Things Digital Marketing

Metric Masterminds, Episode 101: Ryan Markman & Cory Smith Deep Dive On Email Marketing Best Practices The first email was sent in 1971. Almost 50 years ago. And it's come a long way since then. This week, I sat down with masterminds Ryan Markman, COO, and Cory Smith, VP of Email. What Profitable Ecommerce Companies Know About Return On Advertising Spend How elusive is ROAS? It all depends on what kind of company you are, and want to become. There are myriad factors that will ultimately affect it... How to Hire the Perfect Marketer For Your Team, Part 1 There are millions of marketers out there, but hiring a skilled marketer that fits is not all that easy. This process will help you hire a rockstar marketer for your company. 8 No BS Ecommerce Marketing Tips To Skyrocket Company Revenue There are two kinds of ecommerce companies: Brands who market for the sake of marketing; and brands who help the shopper visualize a better life surrounded by their products. Which one are you? Want To Write Amazing Emails? Here Are 5 Proven Strategies  Email is still the best marketing channel for most businesses by a long shot. You might as well get it right. And not just right, but amazing. Exclusive content from Facebook: Create to Convert Facebook doesn't usually share content like this outside the walls of their office, so we're pumped that they elected to let us share this with you. Maximize Holiday Revenue on Black Friday & Cyber Monday with Google Promotion Extensions Just in time for the holidays Google has brought Promotion Extensions out of beta and available to all accounts as part of the new Adwords Experience! When combined with Google Shopping Promos this is a powerful one-two punch that will make communicating promos this holiday season more effective than ever. Apple's Safari Intelligent Tracking Prevention and Changes to Adwords Conversion Tracking Apple recently announced changes to the way Safari browser on Desktop & Mobile will handle 3rd party cookies.  The change most directly targets DSPs, programmatic display networks & data aggregators - not Google Adwords conversion tracking.  However, Google Adwords conversion tracking is affected.  How to Use 6 Behavioral Science Theories to Drive More Revenue We overvalue a good that we own.  In other words, we want to feel like we're getting a deal on something when we're buying it, and we want to feel like we're making a profit on it when we sell it, independent of the actual market value of the good. Adwords Announces Big Budget Changes Adwords Budget Changes How to Improve Google Adwords Quality Score Our Tips and Tricks to Improve Adwords Quality Score Common Red Flags When Choosing An Agency By outlining a few red flags, we hope to help you avoid an agency horror story.