The Metric Digital Blog

A Blog on All Things Digital Marketing

Metric Masterminds, Episode 105: Ryan Markman & Jonathan Torre Deep Dive On The Shifting Ad Agency Landscape The historical evolution of the agency world is controversial. Today we share some head slapping anecdotes and best practices for how how companies can take back control and protect themselves from unsavory agencies. What Is The Best Email Frequency For Retail Marketing? That’s the beauty of modern email landscape. If you and your agency can stay ahead of rapid changes in the marketplace by testing things that haven’t been tested, you will build a real foundation for scale. Promoting Success With An Email Marketing Audit We run a lot of email marketing audits. Hundreds of them. Both for growth stage ecommerce brands and Fortune 500 companies. Here's how to apply that framework to your brand to help grow revenues. Metric Masterminds, Episode 104: Cory Smith & John Pellinghelli Deep Dive On Cross Channel Marketing Strategies How many channels should a business take advantage of in order to reach potential customers? All of them. And not in isolation, either. Successful brands grow revenue by integrating messages across all platforms. Questions You Should Ask Your Facebook Marketing Agency (If You Are Focused On Revenue) Most businesses have nuances that will impact what the proper Facebook marketing strategy will be, and only an expert Facebook marketer will be able to address those nuances. How the Current Digital Marketing Landscape Impacts Fashion Retailers How do retailers grow their brand in the modern digital landscape? Whether you're growth stage brand or a Fortune 500 company, here are the industry trends you can’t afford to ignore. Metric Masterminds, Episode 103: Megan Young & Daniel Toft Deep Dive On How to Grow Profitable Client Relationships Client service has become a critical brand differentiator in the world of digital marketing. Account people have perhaps the largest job description of anyone in the agency. Agencies Are Dead, Long Live Agencies As the Big Four Agencies show signs of weakness, the next wave of nimble, results-oriented agencies are rising to drive innovation, growth, and profitability for your brand. Want To Explode Your Company Growth? Steal Our Approach To Digital Marketing You've already done a great job of growing your brand. But how will you take all the things that you've done well and amplify your message to the right audience at the right time? Here's a 4-pronged strategy Metric Masterminds, Episode 102: John Pellinghelli & Kevin Simonson Deep Dive On The Evolution of Digital Advertising Today, doing business without a hyper focused, measured strategy is like winking in the dark. We sat down with our two co-founders to discuss the evolution of digital marketing. What To Do When Your Paid Social Creative Isn't Converting When onboarding new clients, acquiring and establishing a cadence for creative assets can be seamless. Donald Trump’s Facebook Ads: Who He’s Targeting Right Now (Part 1) When I first saw Donald Trump’s ad, I felt compelled to reverse engineer his targeting and see what he was up to, and why that matters to the modern digital marketer