The Metric Digital Blog
A Blog on All Things Digital Marketing
How Ecommerce Brands Can Deal With The Headache Of Third Party Resellers
Whatever kind of ecommerce business you run, you will probably have to deal with third party resellers at some point. Use these strategy and tactics to make sure that your headache doesn’t turn into a heartbreak.
An Update from Shopify's Unite 2018
Even if you don't use Shopify, the Shopify ecosystem has become big enough that it impacts anyone who sells online. Here are a few major updates that will matter to merchants in 2018.
Your Sales Have Dropped, Now What? Growing Revenue During Evergreen Periods
Just because it’s past the holiday season, the summer rush, or the back to school push, doesn’t mean you can’t ramp up your digital marketing efforts and grow revenue. Here's how you can grow conversions during slow times.
Getting Ready For Paid, Or, Why You Shouldn’t Hire Our Agency Yet
Here are several stepping stones to get your digital house in order. Put your business into the best possible shape for launching your digital marketing efforts with these resources and strategies.
Is Your Ecommerce Store Ready For Paid Ads?
Digital marketing can be a significant investment. And if your business is not ready for it yet, you risk wasting heaps of time, energy, money, and most importantly, customer attention. Find out where you stand!
Facebook Ads We Love + 7 Optimization Rules to Steal For Your Ecommerce Brand
We share a series of Facebook Ads that impressed, inspired and intrigued us (and in some cases, made us click). We also offer 7 suggestions for your next set of ads.
The ROI of Structure, Part 2: Optimizing Paid Shopping For Your Ecommerce Store
As an ecommerce store owner, take the extra time to optimize your paid Shopping from the moment you launch. You’ll sell more, waste less and set yourself up to leverage customer data across all of your marketing channels.
Marketing Inception: Frame The Narrative of Your Paid Campaigns to Waste Less and Convert More
Are you paid ads telling the right story? Is your brand missing out on new customers because of an inaccurately framed message?
Metric Masterminds, Episode 106: Kevin Simonson & Cory Smith Deep Dive On Automation, Transparency and Chickens
Here’s our formula for performance marketing: The science of data transparency plus the art of marketplace intuition, raised to the power of relentlessness
Why Programmatic Ad Buying Might Not Be the Right Strategy For Your Ecommerce Brand
There is a place for programmatic in digital advertising. Especially if your company is looking for additional scale. It’s a key part of the market. However, brands need to know what they’re getting into.
Your Performance Marketing Ads Should Aim for Conversion, Not Admiration
While the fundamental principles behind developing creative are still essential, the definition of what effective creative means to performance marketing goes beyond the traditional advertising mindset.
The ROI of Structure, Part 1: Optimizing Your Paid Search Campaigns
If companies don't structure their ad accounts the correct way, it can hurt how well they can track and optimize performance down the road. Not to mention, wasting millions of dollars.