The Metric Digital Blog

A Blog on All Things Digital Marketing

The Opportunity Cost of Doing Digital Marketing Yourself Think closely about the intersection of your top goals and your top talents. And you'll be able to make the best decision about whether digital marketing should be an inside or outside job. How to Spot the Next Ecommerce Unicorn Whether you’re an upstart retail brand hoping to make waves, or a financier looking to invest or acquire one of those companies, here are several indications to look for. Has Your Company Been a Victim of Badvertising? Take The Official Quiz! Whether you’re a disruptive upstart brand, growth stage company or a multinational corporation, this will give you a sense of where you might need to improve, and how you might be poised to grow in the future. What Clients Ask Us: How do you set up and launch an ecommerce store from scratch? As a performance marketing agency, we’re platform agnostic. Our goal is to help your store grow revenues in whatever way is best for you. And there are tons of great options out there. My First Year In Digital Marketing + Tips For Getting Started Advertising veterans probably can’t even remember the time before they knew everything they know now about digital marketing. But if you're just getting started in your journey, here's what you need to know. How We Improved ROAS from 430% to 720% for Amour Vert Amour Vert partnered with Metric Digital to help increase digital sales, repeat customers, and lifetime customer value through Facebook and Google paid advertising. Digital Marketing Misconceptions From A Recent College Graduate Here are several of the misconceptions I had going into this business, along with how they’ve shifted over the past year. Whether you’re a recent college graduate, a seasoned veteran of digital marketing, or a small or large brand hoping to acquire new customers, pay attention. What Clients Ask Us: What's the value of ESPs versus CRMs? We’ll be tapping into our subject matter experts to help your company tackle its most pressing digital marketing challenges. Today's question: What's the value of ESPs versus CRMs? What Clients Ask Us: Auto vs Manual Bidding on Facebook? Let's tap into our subject matter experts to help your company tackle its most pressing digital marketing challenges. Today's question: Should I use automatic bidding or manual bidding for my Facebook campaign? How We Improved Mack Weldon's Purchases by 1,346% Mack Weldon, the men's apparel brand, partnered with Metric Digital to increase digital sales specifically from new customers through Facebook and Google paid advertising. Exclusive Content from The Fastest Growing Facebook Agency: 2018 Ad Creative Playbook Do you want the ins and outs of Facebook creative from the people who actually run it? Generate higher engagement. Test and respond to changes quickly. Optimize for growth. Scale your creative strategy nationwide. And win. Breaking: NYC Ecommerce Brands Being Sued For Not Being ADA Compliant How might this trend affect your ecommerce business? And what can your company do to better comply with these laws? Here are tips to make sure you're not sued too.