Check out our new book, Badvertising! Learn how to ascertain the integrity of your agency.

The Metric Digital Blog

A Blog on All Things Digital Marketing

Facebook Updates Your Brand Should Know About (And How They'll Help You Scale Efficiently) Facebook's latest updates, along with more to come in 2019, will affect your brand's ability to scale efficiently and effectively. Is Your Marketing Agency Mad Libbing Their Pitch? Most marketing agencies lie about what they do and how they do it. But it is possible to work a digital marketing agency that makes you money, shows you what they're doing and how they're doing it. Questions CEO’s Should Ask Their Marketing Teams To Fuel Business Growth Even if business is going well, the role of any top company executive is to seek out areas of improvement. To probe and to challenge the status quo, even if it’s contrarian. How Disruptors Are Killing Big Brands Disruptor brands are taking share from established brands for two main reasons. They’re better at performance marketing, and they’re better at user experience. Let's unpack both. Tales of Badvertising: The Budget Agency (Plus 3 Questions To Ask Yourself Before The Next Client Call) Considering these questions will help illustrate your agency’s priorities, and that will help validate whether they’re aligned with yours. Make sure you're not becoming a victim of badvertising! How Much Are You Paying To Learn About Your Customers? Performance marketers can use ads to get smarter, quicker. If you leave no lead unlearned, you can use that traffic to supplement your data, and arrive at your goal more quickly. How Retail Brands Can Use the 80/20 Principle to Make Ads That Convert (Without Breaking Their Budget!) Pareto was onto something, and that was over 100 years ago. Here's how to use the 80/20 to reverse engineer your advertising campaigns for maximum performance. How to Hire the Perfect Marketer For Your Team, Part 2 One of the patterns we’ve noticed in the candidates we've hired is their analytical and strategic foundation. This cognitive baseline is the difference maker between a good marketer and a great one. Badvertising: Our New Book About How Big Agencies Are Screwing Big Companies Out of Big Money, And How to Stop It Something is broken in the digital marketing world, and we're tired of losing sleep over it. That's why we coined a term for it and wrote a book about it. Download your free chapter now. Key Takeaways From Jen Rubio’s Online Course On Building A Direct To Consumer Brand (Plus How It Relates to Performance Marketing) Let's explore how Jen's course lessons apply to our world of performance marketing, and how can you apply those strategies to help your brand replicate the same kind of success. How These Disruptive Direct to Consumer Darlings Are Building The Future, And How Your Brand Can Too Let's look at several successful direct to consumer brands and performance marketing strategies gleaned from their ads. Learn how to help your brand increase profit and build value. Ecommerce Marketing Year in Review: Don't Miss These 2018 Reader Faves In the spirit of transparency, we're opening our books to public view. With two weeks left in the year, what does Google Analytics say about our blog performance for 2018?