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The Metric Digital Blog

A Blog on All Things Digital Marketing

How to Create Unboxing Content That Drives More Retail Purchases, Part 1 We use the popular ad trend of unboxing and unpacking content as a filter for how you can ideate, plan, produce and capitalize content that drives more retail purchases. What Clients Ask Us: How does my brand maximize ROAS from ad creative? In the pre digital age, brands could get away with a strong ROAS from their ad campaigns with basic creative assets, stock images or product photos. But today, the barriers to creating winning video ads are much higher than running the old image centric ads. Creative Inspiration: Facebook Ads for Brands Selling Men’s & Women’s Clothing Matching the right ad creative to the appropriate audience expands opportunities for brands to increase their online exposure and augment the effectiveness of their digital marketing techniques. Here are several winning examples. How Luxury Brands Can Optimize Email Marketing For Conversion, Average Order Value & Repurchasing If you're a company that hinges on the selling point of perceived value, and sell replenishable products or experiences, such as high-end personal care, food, and apparel products, read on. Paid Acquisition Tactics For Subscription Brands, And Brands Who Think Like Them It’s no surprise subscription products are becoming a critical feature within the broader ecommerce landscape. And companies who aren’t tapping into the power of that business model are missing out on a powerful growth opportunity. How To Take Advantage of Google’s Tools To Grow Your Direct To Consumer Business Steal our strategy to grow your brand! Use Google’s exciting new tools like Smart Shopping, Smart Display Campaigns, Smart Bidding, Custom Intent, YouTube Trueview. It's Never Too Early: How Ecommerce Brands Can Start Holiday Planning Now Twenty to thirty percent of ecommerce revenue comes from the holidays. Don’t be one of those companies that waits until November to plan and end up grasping in the dark. How We Improved Vuori Clothing's Return On Advertising Spend by 406% Using YouTube TrueView Vuori partnered with Metric Digital to profitably grow their business across the Google Ads platform—most recently scaling new customer acquisition at a high rate with YouTube TrueView. Are Subscription Products The Right Move For Your Ecommerce Store? We've had the privilege to build out performance marketing for several subscription companies, and today we’d like to share insights and tactics we’ve picked up along the way so you can decide if subscription is the right move for your ecommerce store. Metric Marketing Minute, Episode 103: Finding The Right Attribution Model For Your Business Attribution modeling depends on marketing mix, product or service offering, structure of your website and checkout flow. Here's how to determine what the best choice is for your company. What Clients Ask Us: How should new brands think about their digital marketing budget? Brands preparing to launch must reframe their initial spend as more than just a pure marketing budget, but an invaluable investment in research and development. Let's look at the numbers. An Update From Shopify’s Unite 2019 (+ Tips Your Brand Can Leverage Right Now) Shopify revealed many updates at their annual conference, and we wanted to share our take on these updates and how they can help drive growth for your ecommerce company, in 2019 and beyond.