The Metric Digital Blog

A Blog on All Things Digital Marketing

How We Used Manual Bidding on Facebook to Drive Conversions for Ecommerce Brands Based on our experience, bidding style can have a significant impact on driving conversions. For that reason, we typically recommend using manual bidding to drive the best outcomes at scale. How to Use Customer Lifetime Value to Build a Smarter, More Efficient Marketing Machine: Part 2 The most successful ecommerce companies in the world truly understand their customer lifetime value. That knowledge allows them to be more thoughtful about acquiring new customers and improving repeat purchase rate, which enables them to grow much more quickly. 5 Announcements From Google Marketing Live That Will Make Your Company More Money Last week was Google's biggest ad industry summit of the year - Google Marketing Live.  There were a lot of announcements for all sorts of businesses I’ve Spent Over $100,000,000 on Facebook and Instagram Ad, And Here’s What I’ve Learned Companies big and small want answers for creating profit driven growth. In many cases, that goal can be accomplished through digital marketing. Here is a collection of lessons to help take your brand to the next level How to Scale Your Small Ecommerce Business Without Causing Inventory Nightmares You dream of scaling. But if your business suddenly explodes, you might have serious inventory nightmares. What’s a merchant to do? Here's how companies can scale without getting caught in the trap of fulfillment. What Marketers (And Brands) Need to Know About the ANA Media Transparency Report There is a growing desire to create greater clarity and trust within the advertising industry. ANA is establishing higher standards of accountability for digital brands and promoting transparent business practices in the digital marketing world. What Factors Affect My Company’s Cost Per Acquisition? A number of components that affect your company’s final cpa. We’ll explore several of these factors, some of which you can’t control, but most of which can be positively influenced with the right strategy. How to Use Customer Lifetime Value to Build a Smarter, More Efficient Marketing Machine: Part 1 Customer lifetime value is an overall important business metric. But it’s also a strategy, a guiding principle and a filter for running your enterprise. What Clients Ask Us: Why did you start your own marketing agency? In an age of marketing gurus and growth hackers, this is something that is true. If you consistently grow brands and treat people well, clients will refer you business. The Opportunity Cost of Doing Digital Marketing Yourself Think closely about the intersection of your top goals and your top talents. And you'll be able to make the best decision about whether digital marketing should be an inside or outside job. How to Spot the Next Ecommerce Unicorn Whether you’re an upstart retail brand hoping to make waves, or a financier looking to invest or acquire one of those companies, here are several indications to look for. Has Your Company Been a Victim of Badvertising? Take The Official Quiz! Whether you’re a disruptive upstart brand, growth stage company or a multinational corporation, this will give you a sense of where you might need to improve, and how you might be poised to grow in the future.