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The Metric Digital Blog

A Blog on All Things Digital Marketing

Is Your Ecommerce Store Ready For Paid Ads? Digital marketing can be a significant investment. And if your business is not ready for it yet, you risk wasting heaps of time, energy, money, and most importantly, customer attention. Find out where you stand! Facebook Ads We Love + 7 Optimization Rules to Steal For Your Ecommerce Brand We share a series of Facebook Ads that impressed, inspired and intrigued us (and in some cases, made us click). We also offer 7 suggestions for your next set of ads. The ROI of Structure, Part 2: Optimizing Paid Shopping For Your Ecommerce Store As an ecommerce store owner, take the extra time to optimize your paid Shopping from the moment you launch. You’ll sell more, waste less and set yourself up to leverage customer data across all of your marketing channels. Marketing Inception: Frame The Narrative of Your Paid Campaigns to Waste Less and Convert More Are you paid ads telling the right story? Is your brand missing out on new customers because of an inaccurately framed message? Metric Masterminds, Episode 106: Kevin Simonson & Cory Smith Deep Dive On Automation, Transparency and Chickens Here’s our formula for performance marketing: The science of data transparency plus the art of marketplace intuition, raised to the power of relentlessness Why Programmatic Ad Buying Might Not Be the Right Strategy For Your Ecommerce Brand There is a place for programmatic in digital advertising. Especially if your company is looking for additional scale. It’s a key part of the market. However, brands need to know what they’re getting into. Your Performance Marketing Ads Should Aim for Conversion, Not Admiration While the fundamental principles behind developing creative are still essential, the definition of what effective creative means to performance marketing goes beyond the traditional advertising mindset. The ROI of Structure, Part 1: Optimizing Your Paid Search Campaigns If companies don't structure their ad accounts the correct way, it can hurt how well they can track and optimize performance down the road. Not to mention, wasting millions of dollars. Badvertising: 4 Horror Stories That Will Make You Rethink Your Marketing Agency Relationship There is a reckoning going on right now. But the more bad marketing actors that get caught, the easier it is for agencies to do great work, and for your company to drive greater revenue. Is There Legitimacy to Citron's Report Slamming Shopify? Recent advertising scandals are forcing consumers to realize and reckon with one major issue. How much data is any given internet company collecting on you? Let's explore how these events might affect your business. What We Learned From Auditing 1,000+ Facebook & Adwords Accounts For Retail Brands No marketing audit can perfectly predict company growth. However, the overriding patterns are consistent. Let’s discuss several of those trends from our last five years of work, and how they affect your business today. Metric Masterminds, Episode 105: Ryan Markman & Jonathan Torre Deep Dive On The Shifting Ad Agency Landscape The historical evolution of the agency world is controversial. Today we share some head slapping anecdotes and best practices for how how companies can take back control and protect themselves from unsavory agencies.