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The Metric Digital Blog

A Blog on All Things Digital Marketing

Steve Geick Senior Digital Specialist, Metric Digital
True Grit: How Our Agency Approaches Data Driven Optimizations For Paid Media Campaigns As you continue to monitor your paid media campaigns, keep these approaches in mind to assure intelligent investments of budget, labor and time. Giddy up! Performance Marketing For Fintech Startups, Part 2: Paid Social Strategies & Tactics For Scaling Facebook is where businesses are seeing much of their conversion success and is where they’re spending the bulk of their marketing dollars. Below we’ll review some best practices from our recent VentureOut speech on driving results across our portfolio of clients. How Much Are You Paying To Learn About Your Customers? Performance marketers can use ads to get smarter, quicker. If you leave no lead unlearned, you can use that traffic to supplement your data, and arrive at your goal more quickly. Your Sales Have Dropped, Now What? Growing Revenue During Evergreen Periods Just because it’s past the holiday season, the summer rush, or the back to school push, doesn’t mean you can’t ramp up your digital marketing efforts and grow revenue. Here's how you can grow conversions during slow times. Is Your Ecommerce Store Ready For Paid Ads? Digital marketing can be a significant investment. And if your business is not ready for it yet, you risk wasting heaps of time, energy, money, and most importantly, customer attention. Find out where you stand! Marketing Inception: Frame The Narrative of Your Paid Campaigns to Waste Less and Convert More Are you paid ads telling the right story? Is your brand missing out on new customers because of an inaccurately framed message? 8 No BS Ecommerce Marketing Tips To Skyrocket Company Revenue There are two kinds of ecommerce companies: Brands who market for the sake of marketing; and brands who help the shopper visualize a better life surrounded by their products. Which one are you? Don't Build Your eCommerce Business on Flimsy Copy Your website is the most important advertisement that will ever be written for your business.