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The Metric Digital Blog

A Blog on All Things Digital Marketing

Scott Ginsberg Head of Content, Metric Digital
What Marketers (And Brands) Need to Know About the ANA Media Transparency Report There is a growing desire to create greater clarity and trust within the advertising industry. ANA is establishing higher standards of accountability for digital brands and promoting transparent business practices in the digital marketing world. What Factors Affect My Company’s Cost Per Acquisition? A number of components that affect your company’s final cpa. We’ll explore several of these factors, some of which you can’t control, but most of which can be positively influenced with the right strategy. The Opportunity Cost of Doing Digital Marketing Yourself Think closely about the intersection of your top goals and your top talents. And you'll be able to make the best decision about whether digital marketing should be an inside or outside job. How to Spot the Next Ecommerce Unicorn Whether you’re an upstart retail brand hoping to make waves, or a financier looking to invest or acquire one of those companies, here are several indications to look for. Has Your Company Been a Victim of Badvertising? Take The Official Quiz! Whether you’re a disruptive upstart brand, growth stage company or a multinational corporation, this will give you a sense of where you might need to improve, and how you might be poised to grow in the future. Getting Ready For Paid, Or, Why You Shouldn’t Hire Our Agency Yet Here are several stepping stones to get your digital house in order. Put your business into the best possible shape for launching your digital marketing efforts with these resources and strategies. Metric Masterminds, Episode 106: Kevin Simonson & Cory Smith Deep Dive On Automation, Transparency and Chickens Here’s our formula for performance marketing: The science of data transparency plus the art of marketplace intuition, raised to the power of relentlessness The ROI of Structure, Part 1: Optimizing Your Paid Search Campaigns If companies don't structure their ad accounts the correct way, it can hurt how well they can track and optimize performance down the road. Not to mention, wasting millions of dollars. Metric Masterminds, Episode 105: Ryan Markman & Jonathan Torre Deep Dive On The Shifting Ad Agency Landscape The historical evolution of the agency world is controversial. Today we share some head slapping anecdotes and best practices for how how companies can take back control and protect themselves from unsavory agencies. Metric Masterminds, Episode 104: Cory Smith & John Pellinghelli Deep Dive On Cross Channel Marketing Strategies How many channels should a business take advantage of in order to reach potential customers? All of them. And not in isolation, either. Successful brands grow revenue by integrating messages across all platforms. How the Current Digital Marketing Landscape Impacts Fashion Retailers How do retailers grow their brand in the modern digital landscape? Whether you're growth stage brand or a Fortune 500 company, here are the industry trends you can’t afford to ignore. Metric Masterminds, Episode 103: Megan Young & Daniel Toft Deep Dive On How to Grow Profitable Client Relationships Client service has become a critical brand differentiator in the world of digital marketing. Account people have perhaps the largest job description of anyone in the agency.