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The Metric Digital Blog
A Blog on All Things Digital Marketing
Head of Content, Metric Digital
How to Spot the Next Ecommerce Unicorn
Whether you’re an upstart retail brand hoping to make waves, or a financier looking to invest or acquire one of those companies, here are several indications to look for.
Has Your Company Been a Victim of Badvertising? Take The Official Quiz!
Whether you’re a disruptive upstart brand, growth stage company or a multinational corporation, this will give you a sense of where you might need to improve, and how you might be poised to grow in the future.
Getting Ready For Paid, Or, Why You Shouldn’t Hire Our Agency Yet
Here are several stepping stones to get your digital house in order. Put your business into the best possible shape for launching your digital marketing efforts with these resources and strategies.
Metric Masterminds, Episode 106: Kevin Simonson & Cory Smith Deep Dive On Automation, Transparency and Chickens
Here’s our formula for performance marketing: The science of data transparency plus the art of marketplace intuition, raised to the power of relentlessness
The ROI of Structure, Part 1: Optimizing Your Paid Search Campaigns
If companies don't structure their ad accounts the correct way, it can hurt how well they can track and optimize performance down the road. Not to mention, wasting millions of dollars.
Metric Masterminds, Episode 105: Ryan Markman & Jonathan Torre Deep Dive On The Shifting Ad Agency Landscape
The historical evolution of the agency world is controversial. Today we share some head slapping anecdotes and best practices for how how companies can take back control and protect themselves from unsavory agencies.
Metric Masterminds, Episode 104: Cory Smith & John Pellinghelli Deep Dive On Cross Channel Marketing Strategies
How many channels should a business take advantage of in order to reach potential customers? All of them. And not in isolation, either. Successful brands grow revenue by integrating messages across all platforms.
How the Current Digital Marketing Landscape Impacts Fashion Retailers
How do retailers grow their brand in the modern digital landscape? Whether you're growth stage brand or a Fortune 500 company, here are the industry trends you can’t afford to ignore.
Metric Masterminds, Episode 103: Megan Young & Daniel Toft Deep Dive On How to Grow Profitable Client Relationships
Client service has become a critical brand differentiator in the world of digital marketing. Account people have perhaps the largest job description of anyone in the agency.
Metric Masterminds, Episode 102: John Pellinghelli & Kevin Simonson Deep Dive On The Evolution of Digital Advertising
Today, doing business without a hyper focused, measured strategy is like winking in the dark. We sat down with our two co-founders to discuss the evolution of digital marketing.
Metric Masterminds, Episode 101: Ryan Markman & Cory Smith Deep Dive On Email Marketing Best Practices
The first email was sent in 1971. Almost 50 years ago. And it's come a long way since then. This week, I sat down with masterminds Ryan Markman, COO, and Cory Smith, VP of Email.