Check out our new book, Badvertising! Learn how to ascertain the integrity of your agency.

The Metric Digital Blog

A Blog on All Things Digital Marketing

Scott Ginsberg Head of Content, Metric Digital
Badvertising: Our New Book About How Big Agencies Are Screwing Big Companies Out of Big Money, And How to Stop It Something is broken in the digital marketing world, and we're tired of losing sleep over it. That's why we coined a term for it and wrote a book about it. Download your free chapter now. Key Takeaways From Jen Rubio’s Online Course On Building A Direct To Consumer Brand (Plus How It Relates to Performance Marketing) Let's explore how Jen's course lessons apply to our world of performance marketing, and how can you apply those strategies to help your brand replicate the same kind of success. How These Disruptive Direct to Consumer Darlings Are Building The Future, And How Your Brand Can Too Let's look at several successful direct to consumer brands and performance marketing strategies gleaned from their ads. Learn how to help your brand increase profit and build value. Show Me Who Your Clients Are, And I'll Show You Who You Are The most common question we get from job candidates is, “What do you like most about working here?” We wanted to answer that through the lens of some of our team members. The Two Types of Badvertising (And How to Know If Your Company Is a Victim) Badvertising is a complex issue. Based on our experience, there are two main categories within the digital marketing industry. We’re going to break them down, along with several case studies of how they play out on a day to day basis. Metric Masterminds, Episode 107: Steve Geick, Ryan Markman, John Pellinghelli & Kevin Simonson Deep Dive On Direct To Consumer Marketing Strategies More and more companies are taking their brands direct to consumer. But evolving customer needs are much different from the retail world of the past. Here's how to equip your company. Finding the Perfect Ecommerce Partners to Scale Your Brand to the Next Growth Level The great quagmire for ecommerce founders, especially those without growth marketing experience, is finding the right partners. That way you can close gaps in knowledge and scale up Are You Making These Mistakes On Your Shopify Store? Let's explore several common mistakes that ecommerce business owners make and how to avoid them. Find the ideas that work best for your store, and you’ll be well on your way to achieving your business goals. How to Scale Your Small Ecommerce Business Without Causing Inventory Nightmares You dream of scaling. But if your business suddenly explodes, you might have serious inventory nightmares. What’s a merchant to do? Here's how companies can scale without getting caught in the trap of fulfillment. What Marketers (And Brands) Need to Know About the ANA Media Transparency Report There is a growing desire to create greater clarity and trust within the advertising industry. ANA is establishing higher standards of accountability for digital brands and promoting transparent business practices in the digital marketing world. What Factors Affect My Company’s Cost Per Acquisition? A number of components that affect your company’s final cpa. We’ll explore several of these factors, some of which you can’t control, but most of which can be positively influenced with the right strategy. The Opportunity Cost of Doing Digital Marketing Yourself Think closely about the intersection of your top goals and your top talents. And you'll be able to make the best decision about whether digital marketing should be an inside or outside job.