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The Metric Digital Blog
A Blog on All Things Digital Marketing
Head of Content, Metric Digital
How Arri Bagah Helps Brands Make Six Figures Figures A Month With SMS Marketing
In this DTC spotlight piece, we sat down with the founder of Conversmart to talk about mobile trends, customer acquisition, omni channel integration, teeth whitening, mattresses, and much more!
DTC Recap: What We Learned In 2019, And How To Win In 2020 (Insert Hindsight Joke Here)
Our team members are often asked to comment on digital marketing news, trends and product launches in major media outlets like Digiday, AdWeek, WordStream and more. Here are the highlights to help you win in 2020!
How Nik Sharma Thinks About Direct To Consumer Through The Food & Beverage Lens
We had the chance to sit down with Nik recently, chatting about everything from food and beverage to shipping costs to brands winning in the DTC space to how to diversify beyond Facebook and Google.
(Event Recap) Customer Experience Unpanel -- Ecommerce Lesson From Zaius, ZenDesk, Strut This & Swym
Zaius, ZenDesk and Swym hosted an interactive and engaging discussion on retail data, stories, stories, along with some discussion and debate on which solutions are working best for which brands. Here are questions you can ask your team about its customer experience
What Clients Ask Us: How do you benchmark success for new brands?
We find that the best research we have for any new brand is the accumulated experience, data and insights from brands we already work with. Here's how that plays out.
Metric Digital Selected By Facebook As Premium Marketing Partner
We're thrilled to announce we've been selected by Facebook as a Premium Marketing Partner. Here's what that means for us, and more importantly, for our clients' businesses.
Metric Digital Launches The Ad Creative Bank, A Tool That Uses Data To Show Which Facebook and Instagram Ads Drive Conversions
Today we launched a new web application that helps direct to consumer brands search a comprehensive database of over 1100 best in class advertising creative examples.
How Caraa Sport Is Winning The Manufacturing Game (+ Ad Creative Examples For Inspiration!)
Whether you’re thinking of launching a retail product, building a new brand, or growing an already established ecommerce company, here's how you can use the power of manufacturing to create products that customers can't live without.
What Clients Ask Us: How does my brand maximize ROAS from ad creative?
In the pre digital age, brands could get away with a strong ROAS from their ad campaigns with basic creative assets, stock images or product photos. But today, the barriers to creating winning video ads are much higher than running the old image centric ads.
Perfect, Now & Free: The Changing Expectations Of Ecommerce Buyers (And How To Satisfy Them!)
Consumer expectations have evolved in myriad ways in the past few years. Here's why, along with strategies to help ecommerce brands satisfy and exceed them.
Fashion Isn’t Old Fashioned: How Apparel Brands Are Driving Growth With Marketing Technology
Retail brands need to be future minded. If they don’t adapt to this evolving landscape and embrace the digital turning point of the fashion world, they’ll be left on the factory floor.
What Clients Ask Us: How Can Ecommerce Brands Execute Winning Digital Promos?
Once again, we’re tapping into our subject matter experts to answer common questions that our clients ask us. Today we'll focus on running promotions via Google, email and more!