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The Metric Digital Blog

A Blog on All Things Digital Marketing

Scott Ginsberg Head of Content, Metric Digital
How to Test Your Paid Media For Optimal Results, Part 3 Testing is the best way to continually improve your brand’s paid media performance. With the right mindset and framework, you can iterate and optimize your marketing channels to become brand growth powerhouses. DTC Hot Takes: Television Ads, Online Retail, YouTube Strategy & Inhousing Our team members are often asked to comment on digital marketing news, trends and product launches in major media outlets like Digiday, AdWeek, WordStream and more, so we wanted to recap several highlights to help you make this year your best ever. Breaking: Justice Department Comes Out Swinging Against Google With Antitrust Case (+How DTC Brands Should Think About It) According to The Wall Street Journal, The Justice Department is getting more aggressive in its longtime antitrust probe of Google. Here's our take on the issue and how it affects your brand. How to Test Your Paid Media For Optimal Results, Part 2 In digital marketing, guesses are what you think, but tests are what you know. Here's how you can learn, iterate and optimize your paid campaigns into tremendous revenue drivers for your business. How Arri Bagah Helps Brands Make Six Figures Figures A Month With SMS Marketing In this DTC spotlight piece, we sat down with the founder of Conversmart to talk about mobile trends, customer acquisition, omni channel integration, teeth whitening, mattresses, and much more! DTC Recap: What We Learned In 2019, And How To Win In 2020 (Insert Hindsight Joke Here) Our team members are often asked to comment on digital marketing news, trends and product launches in major media outlets like Digiday, AdWeek, WordStream and more. Here are the highlights to help you win in 2020! How Nik Sharma Thinks About Direct To Consumer Through The Food & Beverage Lens We had the chance to sit down with Nik recently, chatting about everything from food and beverage to shipping costs to brands winning in the DTC space to how to diversify beyond Facebook and Google. (Event Recap) Customer Experience Unpanel -- Ecommerce Lesson From Zaius, ZenDesk, Strut This & Swym Zaius, ZenDesk and Swym hosted an interactive and engaging discussion on retail data, stories, stories, along with some discussion and debate on which solutions are working best for which brands. Here are questions you can ask your team about its customer experience What Clients Ask Us: How do you benchmark success for new brands? We find that the best research we have for any new brand is the accumulated experience, data and insights from brands we already work with. Here's how that plays out. Metric Digital Selected By Facebook As Premium Marketing Partner We're thrilled to announce we've been selected by Facebook as a Premium Marketing Partner. Here's what that means for us, and more importantly, for our clients' businesses. Metric Digital Launches The Ad Creative Bank, A Tool That Uses Data To Show Which Facebook and Instagram Ads Drive Conversions Today we launched a new web application that helps direct to consumer brands search a comprehensive database of over 1100 best in class advertising creative examples. How Caraa Sport Is Winning The Manufacturing Game (+ Ad Creative Examples For Inspiration!) Whether you’re thinking of launching a retail product, building a new brand, or growing an already established ecommerce company, here's how you can use the power of manufacturing to create products that customers can't live without.