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The Metric Digital Blog

A Blog on All Things Digital Marketing

Scott Ginsberg Head of Content, Metric Digital
How Nik Sharma Thinks About Direct To Consumer Through The Food & Beverage Lens We had the chance to sit down with Nik recently, chatting about everything from food and beverage to shipping costs to brands winning in the DTC space to how to diversify beyond Facebook and Google. (Event Recap) Customer Experience Unpanel -- Ecommerce Lesson From Zaius, ZenDesk, Strut This & Swym Zaius, ZenDesk and Swym hosted an interactive and engaging discussion on retail data, stories, stories, along with some discussion and debate on which solutions are working best for which brands. Here are questions you can ask your team about its customer experience What Clients Ask Us: How do you benchmark success for new brands? We find that the best research we have for any new brand is the accumulated experience, data and insights from brands we already work with. Here's how that plays out. Metric Digital Selected By Facebook As Premium Marketing Partner We're thrilled to announce we've been selected by Facebook as a Premium Marketing Partner. Here's what that means for us, and more importantly, for our clients' businesses. Metric Digital Launches The Ad Creative Bank, A Tool That Uses Data To Show Which Facebook and Instagram Ads Drive Conversions Today we launched a new web application that helps direct to consumer brands search a comprehensive database of over 1100 best in class advertising creative examples. How Caraa Sport Is Winning The Manufacturing Game (+ Ad Creative Examples For Inspiration!) Whether you’re thinking of launching a retail product, building a new brand, or growing an already established ecommerce company, here's how you can use the power of manufacturing to create products that customers can't live without. What Clients Ask Us: How does my brand maximize ROAS from ad creative? In the pre digital age, brands could get away with a strong ROAS from their ad campaigns with basic creative assets, stock images or product photos. But today, the barriers to creating winning video ads are much higher than running the old image centric ads. Perfect, Now & Free: The Changing Expectations Of Ecommerce Buyers (And How To Satisfy Them!) Consumer expectations have evolved in myriad ways in the past few years. Here's why, along with strategies to help ecommerce brands satisfy and exceed them. Fashion Isn’t Old Fashioned: How Apparel Brands Are Driving Growth With Marketing Technology Retail brands need to be future minded. If they don’t adapt to this evolving landscape and embrace the digital turning point of the fashion world, they’ll be left on the factory floor. What Clients Ask Us: How Can Ecommerce Brands Execute Winning Digital Promos? Once again, we’re tapping into our subject matter experts to answer common questions that our clients ask us. Today we'll focus on running promotions via Google, email and more! Questions CEO’s Should Ask Their Marketing Teams To Fuel Business Growth Even if business is going well, the role of any top company executive is to seek out areas of improvement. To probe and to challenge the status quo, even if it’s contrarian. Badvertising: Our New Book About How Big Agencies Are Screwing Big Companies Out of Big Money, And How to Stop It Something is broken in the digital marketing world, and we're tired of losing sleep over it. That's why we coined a term for it and wrote a book about it. Download your free chapter now.