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The Metric Digital Blog

A Blog on All Things Digital Marketing

Kevin Simonson CEO & Co-Founder, Metric Digital
How to Hire the Perfect Marketer For Your Team, Part 2 One of the patterns we’ve noticed in the candidates we've hired is their analytical and strategic foundation. This cognitive baseline is the difference maker between a good marketer and a great one. I Was Your Agency's Proprietary Ad Tech Seven years ago, I went to pitch a client with my boss and learned something that would fundamentally change the way I think about how marketing agencies work. Facebook Just Shut Down A Ton Of Ad Accounts (& Most People Don't Know) Facebook banned a ton of ad accounts last night, which is great for the platform and legitimate advertisers. Here are several theories why this is happening, and why it matters for your company. Shifting From Agency to In House: How to Navigate Your Marketing Transition More and more brands are taking their marketing in house. What’s the actually fall out here? What does that mean for brands and your company? Here's how to navigate your marketing transition. Who Is Most Hurt By Badvertising? See If You're One of The Four Archetypes When we're considering the impact of badvertising, we like to consider four main archetypes. Let’s flesh each of those out with specific examples of how bad advertising affects them, both short and long term. What The Interns At Facebook Asked Me About Digital Marketing, And What I Told Them I recently conducted a 30-minute Q&A with an group of interns from Facebook. They asked great questions about agency specific topics, industry trends, how we win new business, and more. Here are the highlights. I’ve Spent Over $100,000,000 on Facebook and Instagram Ad, And Here’s What I’ve Learned Companies big and small want answers for creating profit driven growth. In many cases, that goal can be accomplished through digital marketing. Here is a collection of lessons to help take your brand to the next level What Clients Ask Us: Why did you start your own marketing agency? In an age of marketing gurus and growth hackers, this is something that is true. If you consistently grow brands and treat people well, clients will refer you business. Breaking: NYC Ecommerce Brands Being Sued For Not Being ADA Compliant How might this trend affect your ecommerce business? And what can your company do to better comply with these laws? Here are tips to make sure you're not sued too. Badvertising: 4 Horror Stories That Will Make You Rethink Your Marketing Agency Relationship There is a reckoning going on right now. But the more bad marketing actors that get caught, the easier it is for agencies to do great work, and for your company to drive greater revenue. What We Learned From Auditing 1,000+ Facebook & Adwords Accounts For Retail Brands No marketing audit can perfectly predict company growth. However, the overriding patterns are consistent. Let’s discuss several of those trends from our last five years of work, and how they affect your business today. Questions You Should Ask Your Facebook Marketing Agency (If You Are Focused On Revenue) Most businesses have nuances that will impact what the proper Facebook marketing strategy will be, and only an expert Facebook marketer will be able to address those nuances.