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The Metric Digital Blog
A Blog on All Things Digital Marketing
Chief Operating Officer, Metric Digital
First Look: Ecommerce Data & Insights From Black Friday / Cyber Monday 2018
Everyone knows leftovers are the best part of the Thanksgiving feast. This week, we're talking takeaways from Black Friday / Cyber Monday promos.
Is Your Marketing Agency Holding Your Data Hostage?
Today, the norm for many digital advertising client / agency relationships is for the agency, not the client, to own the advertising accounts in Facebook, Google, and more.
How to Use Customer Lifetime Value to Build a Smarter, More Efficient Marketing Machine: Part 2
The most successful ecommerce companies in the world truly understand their customer lifetime value. That knowledge allows them to be more thoughtful about acquiring new customers and improving repeat purchase rate, which enables them to grow much more quickly.
How to Use Customer Lifetime Value to Build a Smarter, More Efficient Marketing Machine: Part 1
Customer lifetime value is an overall important business metric. But it’s also a strategy, a guiding principle and a filter for running your enterprise.
What Clients Ask Us: How do you set up and launch an ecommerce store from scratch?
As a performance marketing agency, we’re platform agnostic. Our goal is to help your store grow revenues in whatever way is best for you. And there are tons of great options out there.
How We Improved ROAS from 430% to 720% for Amour Vert
Amour Vert partnered with Metric Digital to help increase digital sales, repeat customers, and lifetime customer value through Facebook and Google paid advertising.
An Update from Shopify's Unite 2018
Even if you don't use Shopify, the Shopify ecosystem has become big enough that it impacts anyone who sells online. Here are a few major updates that will matter to merchants in 2018.
Why Programmatic Ad Buying Might Not Be the Right Strategy For Your Ecommerce Brand
There is a place for programmatic in digital advertising. Especially if your company is looking for additional scale. It’s a key part of the market. However, brands need to know what they’re getting into.
Is There Legitimacy to Citron's Report Slamming Shopify?
Recent advertising scandals are forcing consumers to realize and reckon with one major issue. How much data is any given internet company collecting on you? Let's explore how these events might affect your business.
Agencies Are Dead, Long Live Agencies
As the Big Four Agencies show signs of weakness, the next wave of nimble, results-oriented agencies are rising to drive innovation, growth, and profitability for your brand.
What Profitable Ecommerce Companies Know About Return On Advertising Spend
How elusive is ROAS? It all depends on what kind of company you are, and want to become. There are myriad factors that will ultimately affect it...
We Went to Shopify's Biggest Conference and Here's What We Learned
Last week, we made the trip to SF for Shopify's only major annual conference: Shopify Unite. Sorry folks - no Shopify customers allowed, partners and developers only.