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The Metric Digital Blog

A Blog on All Things Digital Marketing

Ryan Markman Chief Operating Officer, Metric Digital
An Update From Shopify’s Unite 2019 (+ Tips Your Brand Can Leverage Right Now) Shopify revealed many updates at their annual conference, and we wanted to share our take on these updates and how they can help drive growth for your ecommerce company, in 2019 and beyond. Why Performance Creative Is The Future For Your Company’s Growth, Part 3 Ad creative matters more than ever before. To get in front of more customers for a reasonable price, your creative has to work extra hard to stand out. Metric Marketing Minute: Episode 102: Ad Creative In Performance Marketing Brands used to be able to get away with mediocre ad creative. Not anymore. Learn how to set your products apart with these tips. Breaking: Shoppable Posts For Instagram Influencers, Ecommerce Experts Weigh In With Industry Predictions Instagram recently announced that checkout is being expanded to influencers to allow users to purchase products directly from influencer posts. Here's how that will affect your ecommerce brand. First Look: Ecommerce Data & Insights From Black Friday / Cyber Monday 2018 Everyone knows leftovers are the best part of the Thanksgiving feast. This week, we're talking takeaways from Black Friday / Cyber Monday promos. Is Your Marketing Agency Holding Your Data Hostage? Today, the norm for many digital advertising client / agency relationships is for the agency, not the client, to own the advertising accounts in Facebook, Google, and more. How to Use Customer Lifetime Value to Build a Smarter, More Efficient Marketing Machine: Part 2 The most successful ecommerce companies in the world truly understand their customer lifetime value. That knowledge allows them to be more thoughtful about acquiring new customers and improving repeat purchase rate, which enables them to grow much more quickly. How to Use Customer Lifetime Value to Build a Smarter, More Efficient Marketing Machine: Part 1 Customer lifetime value is an overall important business metric. But it’s also a strategy, a guiding principle and a filter for running your enterprise. What Clients Ask Us: How do you set up and launch an ecommerce store from scratch? As a performance marketing agency, we’re platform agnostic. Our goal is to help your store grow revenues in whatever way is best for you. And there are tons of great options out there. How We Improved ROAS from 430% to 720% for Amour Vert Amour Vert partnered with Metric Digital to help increase digital sales, repeat customers, and lifetime customer value through Facebook and Google paid advertising. An Update from Shopify's Unite 2018 Even if you don't use Shopify, the Shopify ecosystem has become big enough that it impacts anyone who sells online. Here are a few major updates that will matter to merchants in 2018. Why Programmatic Ad Buying Might Not Be the Right Strategy For Your Ecommerce Brand There is a place for programmatic in digital advertising. Especially if your company is looking for additional scale. It’s a key part of the market. However, brands need to know what they’re getting into.