The Metric Digital Blog

A Blog on All Things Digital Marketing

Show Me Who Your Clients Are, And I'll Show You Who You Are The most common question we get from job candidates is, “What do you like most about working here?” We wanted to answer that through the lens of some of our team members. I Was Your Agency's Proprietary Ad Tech Seven years ago, I went to pitch a client with my boss and learned something that would fundamentally change the way I think about how marketing agencies work. Google is Quietly Removing the Ability to Exclude Fraudulent Mobile App Inventory from Display Campaigns If you have read my previous blog post giving advice on how to make your Adwords campaigns more effective then you know I take issue with the way Google sets up default settings for new display campaigns. Facebook Just Shut Down A Ton Of Ad Accounts (& Most People Don't Know) Facebook banned a ton of ad accounts last night, which is great for the platform and legitimate advertisers. Here are several theories why this is happening, and why it matters for your company. Is Your Marketing Agency Holding Your Data Hostage? Today, the norm for many digital advertising client / agency relationships is for the agency, not the client, to own the advertising accounts in Facebook, Google, and more. Questions You Should Ask Your Search Agency If your search agency's solution to everything is “Just add in more keywords,” then they don’t know how to optimize. Ask these questions during the vetting process and throughout the relationship itself to hold them accountable. Using Email and Facebook Together For Maximum Impact, Part 2 Are your paid, search and email channels competing against each other for sales, customers and attributions? They don't have to. Today we’re going to dive deeper into audience integration profiles. Shifting From Agency to In House: How to Navigate Your Marketing Transition More and more brands are taking their marketing in house. What’s the actually fall out here? What does that mean for brands and your company? Here's how to navigate your marketing transition. Creative Inspiration For Your Facebook And Instagram Ad Campaigns As you plan out your company's marketing roadmap, it's imperative that you keep the inspiration flowing. Here are effective ads to help inspire you for your brand's short, mid and long term projects Using Email and Facebook Together For Maximum Impact, Part 1 Paid and email channels don’t have to compete against each other for sales, customers and attributions. Here's how to integrate all these channels together strategically. Who Is Most Hurt By Badvertising? See If You're One of The Four Archetypes When we're considering the impact of badvertising, we like to consider four main archetypes. Let’s flesh each of those out with specific examples of how bad advertising affects them, both short and long term. What Clients Ask Us: How Do Small Brands & Large Brands Approach Email Marketing Differently? Whether you’re a large, established organization, or an upstart brand in the growth stage, make sure your email strategy is commensurate with your company’s size.