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The Metric Digital Blog

A Blog on All Things Digital Marketing

How to Structure Your Paid Ad Campaigns and Accounts to Maximize Customer Lifetime Value The most successful companies in ecommerce understand their customer lifetime value. Here are tips and ad examples to help you with structure, targeting and creative for prospecting, remarketing and retention. How to Increase Your In-Store Sales from Online Advertising (And Track It Too!) With physical store locations becoming more attractive to up-and-coming retailers, your brand needs to be equipped with several ways to connect its online marketing efforts to measurable offline results. Here's exactly how to do it. Metric Marketing Minute: Episode 102: Ad Creative In Performance Marketing Brands used to be able to get away with mediocre ad creative. Not anymore. Learn how to set your products apart with these tips. Fashion Isn’t Old Fashioned: How Apparel Brands Are Driving Growth With Marketing Technology Retail brands need to be future minded. If they don’t adapt to this evolving landscape and embrace the digital turning point of the fashion world, they’ll be left on the factory floor. What Instagram's In App Purchase Beta Means (And Why It's Good For Influencers) Instagram announced yesterday that it’s testing an in-app purchase Beta with twenty brands. Here's what it means for your business. Facebook Updates Your Brand Should Know About (And How They'll Help You Scale Efficiently) Facebook's latest updates, along with more to come in 2019, will affect your brand's ability to scale efficiently and effectively. How Disruptors Are Killing Big Brands Disruptor brands are taking share from established brands for two main reasons. They’re better at performance marketing, and they’re better at user experience. Let's unpack both. How Much Are You Paying To Learn About Your Customers? Performance marketers can use ads to get smarter, quicker. If you leave no lead unlearned, you can use that traffic to supplement your data, and arrive at your goal more quickly. How Retail Brands Can Use the 80/20 Principle to Make Ads That Convert (Without Breaking Their Budget!) Pareto was onto something, and that was over 100 years ago. Here's how to use the 80/20 to reverse engineer your advertising campaigns for maximum performance. How These Disruptive Direct to Consumer Darlings Are Building The Future, And How Your Brand Can Too Let's look at several successful direct to consumer brands and performance marketing strategies gleaned from their ads. Learn how to help your brand increase profit and build value. Ecommerce Marketing Year in Review: Don't Miss These 2018 Reader Faves In the spirit of transparency, we're opening our books to public view. With two weeks left in the year, what does Google Analytics say about our blog performance for 2018? Black Friday / Cyber Monday at Metric Digital: Start Early, Stay Flexible While starting early with a well mapped-out plan can take you far, staying on your toes and being responsive in the moment can carry your brand across the finish line.