Check out our new book, Badvertising! Learn how to ascertain the integrity of your agency.

The Metric Digital Blog

A Blog on All Things Digital Marketing

Breaking: NYC Ecommerce Brands Being Sued For Not Being ADA Compliant How might this trend affect your ecommerce business? And what can your company do to better comply with these laws? Here are tips to make sure you're not sued too. Metric Masterminds, Episode 106: Kevin Simonson & Cory Smith Deep Dive On Automation, Transparency and Chickens Here’s our formula for performance marketing: The science of data transparency plus the art of marketplace intuition, raised to the power of relentlessness What Is The Best Email Frequency For Retail Marketing? That’s the beauty of modern email landscape. If you and your agency can stay ahead of rapid changes in the marketplace by testing things that haven’t been tested, you will build a real foundation for scale. Promoting Success With An Email Marketing Audit We run a lot of email marketing audits. Hundreds of them. Both for growth stage ecommerce brands and Fortune 500 companies. Here's how to apply that framework to your brand to help grow revenues. Metric Masterminds, Episode 104: Cory Smith & John Pellinghelli Deep Dive On Cross Channel Marketing Strategies How many channels should a business take advantage of in order to reach potential customers? All of them. And not in isolation, either. Successful brands grow revenue by integrating messages across all platforms. Want To Explode Your Company Growth? Steal Our Approach To Digital Marketing You've already done a great job of growing your brand. But how will you take all the things that you've done well and amplify your message to the right audience at the right time? Here's a 4-pronged strategy Metric Masterminds, Episode 101: Ryan Markman & Cory Smith Deep Dive On Email Marketing Best Practices The first email was sent in 1971. Almost 50 years ago. And it's come a long way since then. This week, I sat down with masterminds Ryan Markman, COO, and Cory Smith, VP of Email. 8 No BS Ecommerce Marketing Tips To Skyrocket Company Revenue There are two kinds of ecommerce companies: Brands who market for the sake of marketing; and brands who help the shopper visualize a better life surrounded by their products. Which one are you? Want To Write Amazing Emails? Here Are 5 Proven Strategies  Email is still the best marketing channel for most businesses by a long shot. You might as well get it right. And not just right, but amazing. How We Audit Ecommerce Email Marketing Programs We share our approach to audit the quality of a client's email marketing program.