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The Metric Digital Blog

A Blog on All Things Digital Marketing

How Retail Brands Can Use the 80/20 Principle to Make Ads That Convert (Without Breaking Their Budget!) Pareto was onto something, and that was over 100 years ago. Here's how to use the 80/20 to reverse engineer your advertising campaigns for maximum performance. How to Hire the Perfect Marketer For Your Team, Part 2 One of the patterns we’ve noticed in the candidates we've hired is their analytical and strategic foundation. This cognitive baseline is the difference maker between a good marketer and a great one. Badvertising: Our New Book About How Big Agencies Are Screwing Big Companies Out of Big Money, And How to Stop It Something is broken in the digital marketing world, and we're tired of losing sleep over it. That's why we coined a term for it and wrote a book about it. Download your free chapter now. Key Takeaways From Jen Rubio’s Online Course On Building A Direct To Consumer Brand (Plus How It Relates to Performance Marketing) Let's explore how Jen's course lessons apply to our world of performance marketing, and how can you apply those strategies to help your brand replicate the same kind of success. How These Disruptive Direct to Consumer Darlings Are Building The Future, And How Your Brand Can Too Let's look at several successful direct to consumer brands and performance marketing strategies gleaned from their ads. Learn how to help your brand increase profit and build value. Ecommerce Marketing Year in Review: Don't Miss These 2018 Reader Faves In the spirit of transparency, we're opening our books to public view. With two weeks left in the year, what does Google Analytics say about our blog performance for 2018? How to Fix + Bounce Back From Poor Facebook Performance No matter how adept you are at managing performance marketing campaigns, your account will, at some point, experience volatile and even poor results. Here's how to troubleshoot key elements of this situation. Black Friday / Cyber Monday at Metric Digital: Start Early, Stay Flexible While starting early with a well mapped-out plan can take you far, staying on your toes and being responsive in the moment can carry your brand across the finish line. How to Ramp Up Email Marketing in December to Achieve Amazing Results Now that you’ve poured all this time and effort to push around Black Friday and Cyber Monday, here’s how to ramp up email marketing to achieve amazing results. First Look: Ecommerce Data & Insights From Black Friday / Cyber Monday 2018 Everyone knows leftovers are the best part of the Thanksgiving feast. This week, we're talking takeaways from Black Friday / Cyber Monday promos. Exceptional Email Marketing Examples to Inspire Your Brand (Plus What Not To Do) Today we’re going to look at seven email campaigns. We’ll explore their key attributes, strategies behind them, what not to do, along with tips to help your brand optimize your next campaign. Show Me Who Your Clients Are, And I'll Show You Who You Are The most common question we get from job candidates is, “What do you like most about working here?” We wanted to answer that through the lens of some of our team members.