Check out our new book, Badvertising! Learn how to ascertain the integrity of your agency.
The Metric Digital Blog
A Blog on All Things Digital Marketing
what clients ask
Fashion Isn’t Old Fashioned: How Apparel Brands Are Driving Growth With Marketing Technology
Retail brands need to be future minded. If they don’t adapt to this evolving landscape and embrace the digital turning point of the fashion world, they’ll be left on the factory floor.
How Does SEO Impact Performance Marketing?
Because SEO has such a powerful impact on the performance of your website, it’s imperative to learn about the costs of slow load time, to identify and solve backend problems, and to galvanize your team so that those problems don’t persist.
What Clients Ask Us: How Can Ecommerce Brands Execute Winning Digital Promos?
Once again, we’re tapping into our subject matter experts to answer common questions that our clients ask us. Today we'll focus on running promotions via Google, email and more!
What Instagram's In App Purchase Beta Means (And Why It's Good For Influencers)
Instagram announced yesterday that it’s testing an in-app purchase Beta with twenty brands. Here's what it means for your business.
Facebook Updates Your Brand Should Know About (And How They'll Help You Scale Efficiently)
Facebook's latest updates, along with more to come in 2019, will affect your brand's ability to scale efficiently and effectively.
Is Your Marketing Agency Mad Libbing Their Pitch?
Most marketing agencies lie about what they do and how they do it. But it is possible to work a digital marketing agency that makes you money, shows you what they're doing and how they're doing it.
Questions CEO’s Should Ask Their Marketing Teams To Fuel Business Growth
Even if business is going well, the role of any top company executive is to seek out areas of improvement. To probe and to challenge the status quo, even if it’s contrarian.
How Disruptors Are Killing Big Brands
Disruptor brands are taking share from established brands for two main reasons. They’re better at performance marketing, and they’re better at user experience. Let's unpack both.
Tales of Badvertising: The Budget Agency (Plus 3 Questions To Ask Yourself Before The Next Client Call)
Considering these questions will help illustrate your agency’s priorities, and that will help validate whether they’re aligned with yours. Make sure you're not becoming a victim of badvertising!
How Much Are You Paying To Learn About Your Customers?
Performance marketers can use ads to get smarter, quicker. If you leave no lead unlearned, you can use that traffic to supplement your data, and arrive at your goal more quickly.
How Retail Brands Can Use the 80/20 Principle to Make Ads That Convert (Without Breaking Their Budget!)
Pareto was onto something, and that was over 100 years ago. Here's how to use the 80/20 to reverse engineer your advertising campaigns for maximum performance.
How to Hire the Perfect Marketer For Your Team, Part 2
One of the patterns we’ve noticed in the candidates we've hired is their analytical and strategic foundation. This cognitive baseline is the difference maker between a good marketer and a great one.