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The Metric Digital Blog

A Blog on All Things Digital Marketing

5 Ways to Save Money on Adwords Having audited hundreds of Adwords accounts, I have a 10 minute process to figure out whether an account is healthy or not. To do this I apply very black or white rule to each element that I analyze: Is this generating profit or is it wasting money? We Went to Shopify's Biggest Conference and Here's What We Learned Last week, we made the trip to SF for Shopify's only major annual conference: Shopify Unite. Sorry folks - no Shopify customers allowed, partners and developers only. How I Hacked For Gary Vaynerchuk Then He Invested In It How We Improved Canada Goose’s ROI by 79% Canada Goose  sought growth of their Canadian search engine marketing e-commerce business which was being managed by another agency. Here's how we did it. Common Mistakes Companies Make when doing Online Advertising What are some of the common mistakes companies make when they do digital advertising? Kevin and John talk about their experiences with the common mistakes within the digital advertising sphere. Facebook Re-marketing Segmentation 101 Remarketing is a significant, and often times very valuable, piece of digital marketing, as its audience is guaranteed to be at least somewhat aware of the respective promoted brand. Facebook VS Google AdWords Metric Digital CEO and Cofounder Kevin Simonson and Cofounder John Pellinghelli get together in a Q&A series to talk about what you need to know about marketing. How We Audit Ecommerce Email Marketing Programs We share our approach to audit the quality of a client's email marketing program. How We Turned Facebook From Dud to Stud for, a marketplace for top engineering talent and employers to come together for recruiting purposes, needed to add engineers to their marketplace. We helped grow their business drastically via paid advertising, profitably. A Retail E-Commerce Success Story Metric Digital recalls a story of a successful retail e-commerce and how they developed through the times. Connecting Marketing Metrics to Business Success It’s no secret that successful marketers are obsessed with metrics and quantifying their marketing decisions, but not all metrics or applications are created equal. Facebook Ads Over the Past Decade Kevin and John offer information handy to new advertisers about Facebook ads, and how they have evolved and changed over the past decade.