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The Metric Digital Blog

A Blog on All Things Digital Marketing

How to Increase Your In-Store Sales from Online Advertising (And Track It Too!) With physical store locations becoming more attractive to up-and-coming retailers, your brand needs to be equipped with several ways to connect its online marketing efforts to measurable offline results. Here's exactly how to do it. Why Performance Creative Is The Future For Your Company’s Growth, Part 3 Ad creative matters more than ever before. To get in front of more customers for a reasonable price, your creative has to work extra hard to stand out. Metric Marketing Minute: Episode 102: Ad Creative In Performance Marketing Brands used to be able to get away with mediocre ad creative. Not anymore. Learn how to set your products apart with these tips. Why Performance Creative Is The Future For Your Company’s Growth, Part 2 Now that we’ve covered the definition, impact and value of performance creative, let’s continue our series by talking about quantity, quality, diversity, testing and machine learning. Why Performance Creative Is The Future For Your Company’s Growth, Part 1 If your brand is not optimizing ads toward a primary action based goal, then you might not be spending your time, budget and energy in the most effective way. Here are the basics on performance creative. How Are Metric Digital Clients Different? Last week, I had the privilege of leading a digital marketing workshop at Google. We discussed nailing the bottom of the funnel and scaling the top. Here are some new tools worth knowing and testing. Perfect, Now & Free: The Changing Expectations Of Ecommerce Buyers (And How To Satisfy Them!) Consumer expectations have evolved in myriad ways in the past few years. Here's why, along with strategies to help ecommerce brands satisfy and exceed them. Measure Twice, Cut Once: An Inventory Of Strategic Digital Marketing Questions To Help Your Brand Grow This framework will help you use curiosity to align your brand’s business goals with its digital marketing strategy. Breaking: Shoppable Posts For Instagram Influencers, Ecommerce Experts Weigh In With Industry Predictions Instagram recently announced that checkout is being expanded to influencers to allow users to purchase products directly from influencer posts. Here's how that will affect your ecommerce brand. Metric Marketing Minute: Episode 101: ROAS & Growth When Switching Agencies This week on our Metric Marketing Minute, CEO/Co-Founder Kevin Simonson answers the following question: What should your expectations be on ROAS and growth when switching agencies? What Clients Ask Us: Should brands invest significantly above the paid social funnel with influencer marketing? When we run account audits, we look for two key things. First, ways to unlock revenue growth, aka scale, and second, areas for cost savings, aka efficiency. Here's what we discovered on our most recent audit. The Fallacy of Best Practices in Performance Marketing (And What Tactics To Try Instead) Best practices are a vital starting point for every account. But don't over rely on them. Iteration is the key to success in digital marketing.