Check out our new book, Badvertising! Learn how to ascertain the integrity of your agency.

The Metric Digital Blog

A Blog on All Things Digital Marketing

Scott Ginsberg Head of Content, Metric Digital
Perfect, Now & Free: The Changing Expectations Of Ecommerce Buyers (And How To Satisfy Them!) Consumer expectations have evolved in myriad ways in the past few years. Here's why, along with strategies to help ecommerce brands satisfy and exceed them. Fashion Isn’t Old Fashioned: How Apparel Brands Are Driving Growth With Marketing Technology Retail brands need to be future minded. If they don’t adapt to this evolving landscape and embrace the digital turning point of the fashion world, they’ll be left on the factory floor. What Clients Ask Us: How Can Ecommerce Brands Execute Winning Digital Promos? Once again, we’re tapping into our subject matter experts to answer common questions that our clients ask us. Today we'll focus on running promotions via Google, email and more! Questions CEO’s Should Ask Their Marketing Teams To Fuel Business Growth Even if business is going well, the role of any top company executive is to seek out areas of improvement. To probe and to challenge the status quo, even if it’s contrarian. Badvertising: Our New Book About How Big Agencies Are Screwing Big Companies Out of Big Money, And How to Stop It Something is broken in the digital marketing world, and we're tired of losing sleep over it. That's why we coined a term for it and wrote a book about it. Download your free chapter now. Key Takeaways From Jen Rubio’s Online Course On Building A Direct To Consumer Brand (Plus How It Relates to Performance Marketing) Let's explore how Jen's course lessons apply to our world of performance marketing, and how can you apply those strategies to help your brand replicate the same kind of success. How These Disruptive Direct to Consumer Darlings Are Building The Future, And How Your Brand Can Too Let's look at several successful direct to consumer brands and performance marketing strategies gleaned from their ads. Learn how to help your brand increase profit and build value. Show Me Who Your Clients Are, And I'll Show You Who You Are The most common question we get from job candidates is, “What do you like most about working here?” We wanted to answer that through the lens of some of our team members. The Two Types of Badvertising (And How to Know If Your Company Is a Victim) Badvertising is a complex issue. Based on our experience, there are two main categories within the digital marketing industry. We’re going to break them down, along with several case studies of how they play out on a day to day basis. Metric Masterminds, Episode 107: Steve Geick, Ryan Markman, John Pellinghelli & Kevin Simonson Deep Dive On Direct To Consumer Marketing Strategies More and more companies are taking their brands direct to consumer. But evolving customer needs are much different from the retail world of the past. Here's how to equip your company. Finding the Perfect Ecommerce Partners to Scale Your Brand to the Next Growth Level The great quagmire for ecommerce founders, especially those without growth marketing experience, is finding the right partners. That way you can close gaps in knowledge and scale up Are You Making These Mistakes On Your Shopify Store? Let's explore several common mistakes that ecommerce business owners make and how to avoid them. Find the ideas that work best for your store, and you’ll be well on your way to achieving your business goals.