Check out our new book, Badvertising! Learn how to ascertain the integrity of your agency.
The Metric Digital Blog
A Blog on All Things Digital Marketing
CEO & Co-Founder, Metric Digital
Trending On Linkedin: The Cost of Facebook Advertising
In our team's daily readings and research, our curiosities lead us to many interesting and useful places. In this new series, we'll be sharing some of our favorite social posts to bring you the latest and greatest.
Inhousing Roundup: Leading Research, Opinions & Insights On Why Brands Are Taking Ownership Of Digital Marketing
Wherever you sit in relation to this inhousing continuum, we want to be a resource for you. In this post, we want to share several pieces of thought leadership, both our own and those of trusted partners, to help you understand and navigate your own inhousing experience.
DTC Brands, Genghis Kahn, and the Mongol Army
Direct to consumer brands didn’t invent anything and the Mongols didn’t invent anything, they just took what existed and made it better and/or were better at using it. Here's what you can learn from that.
How Direct to Consumer Merchants Can Supercharge Facebook Messenger + Email For Maximum Returns
We had a lively discussion on how to supercharge messenger and email for maximize results during the upcoming holiday season, and I wanted to share a collection of my thoughts on the topics we discussed.
What Clients Ask Us: How should new brands think about their digital marketing budget?
Brands preparing to launch must reframe their initial spend as more than just a pure marketing budget, but an invaluable investment in research and development. Let's look at the numbers.
How to Structure Your Paid Ad Campaigns and Accounts to Maximize Customer Lifetime Value
The most successful companies in ecommerce understand their customer lifetime value. Here are tips and ad examples to help you with structure, targeting and creative for prospecting, remarketing and retention.
How to Increase Your In-Store Sales from Online Advertising (And Track It Too!)
With physical store locations becoming more attractive to up-and-coming retailers, your brand needs to be equipped with several ways to connect its online marketing efforts to measurable offline results. Here's exactly how to do it.
Metric Marketing Minute: Episode 101: ROAS & Growth When Switching Agencies
This week on our Metric Marketing Minute, CEO/Co-Founder Kevin Simonson answers the following question: What should your expectations be on ROAS and growth when switching agencies?
What Instagram's In App Purchase Beta Means (And Why It's Good For Influencers)
Instagram announced yesterday that it’s testing an in-app purchase Beta with twenty brands. Here's what it means for your business.
Is Your Marketing Agency Mad Libbing Their Pitch?
Most marketing agencies lie about what they do and how they do it. But it is possible to work a digital marketing agency that makes you money, shows you what they're doing and how they're doing it.
How Disruptors Are Killing Big Brands
Disruptor brands are taking share from established brands for two main reasons. They’re better at performance marketing, and they’re better at user experience. Let's unpack both.
How to Hire the Perfect Marketer For Your Team, Part 2
One of the patterns we’ve noticed in the candidates we've hired is their analytical and strategic foundation. This cognitive baseline is the difference maker between a good marketer and a great one.