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The Metric Digital Blog

A Blog on All Things Digital Marketing

Kevin Simonson CEO & Co-Founder, Metric Digital
What Clients Ask Us: How should new brands think about their digital marketing budget? Brands preparing to launch must reframe their initial spend as more than just a pure marketing budget, but an invaluable investment in research and development. Let's look at the numbers. How to Structure Your Paid Ad Campaigns and Accounts to Maximize Customer Lifetime Value The most successful companies in ecommerce understand their customer lifetime value. Here are tips and ad examples to help you with structure, targeting and creative for prospecting, remarketing and retention. How to Increase Your In-Store Sales from Online Advertising (And Track It Too!) With physical store locations becoming more attractive to up-and-coming retailers, your brand needs to be equipped with several ways to connect its online marketing efforts to measurable offline results. Here's exactly how to do it. Metric Marketing Minute: Episode 101: ROAS & Growth When Switching Agencies This week on our Metric Marketing Minute, CEO/Co-Founder Kevin Simonson answers the following question: What should your expectations be on ROAS and growth when switching agencies? What Instagram's In App Purchase Beta Means (And Why It's Good For Influencers) Instagram announced yesterday that it’s testing an in-app purchase Beta with twenty brands. Here's what it means for your business. Is Your Marketing Agency Mad Libbing Their Pitch? Most marketing agencies lie about what they do and how they do it. But it is possible to work a digital marketing agency that makes you money, shows you what they're doing and how they're doing it. How Disruptors Are Killing Big Brands Disruptor brands are taking share from established brands for two main reasons. They’re better at performance marketing, and they’re better at user experience. Let's unpack both. How to Hire the Perfect Marketer For Your Team, Part 2 One of the patterns we’ve noticed in the candidates we've hired is their analytical and strategic foundation. This cognitive baseline is the difference maker between a good marketer and a great one. I Was Your Agency's Proprietary Ad Tech Seven years ago, I went to pitch a client with my boss and learned something that would fundamentally change the way I think about how marketing agencies work. Facebook Just Shut Down A Ton Of Ad Accounts (& Most People Don't Know) Facebook banned a ton of ad accounts last night, which is great for the platform and legitimate advertisers. Here are several theories why this is happening, and why it matters for your company. Shifting From Agency to In House: How to Navigate Your Marketing Transition More and more brands are taking their marketing in house. What’s the actually fall out here? What does that mean for brands and your company? Here's how to navigate your marketing transition. Who Is Most Hurt By Badvertising? See If You're One of The Four Archetypes When we're considering the impact of badvertising, we like to consider four main archetypes. Let’s flesh each of those out with specific examples of how bad advertising affects them, both short and long term.