Check out our new book, Badvertising! Learn how to ascertain the integrity of your agency.

The Metric Digital Blog

A Blog on All Things Digital Marketing

How Caraa Sport Is Winning The Manufacturing Game (+ Ad Creative Examples For Inspiration!) Whether you’re thinking of launching a retail product, building a new brand, or growing an already established ecommerce company, here's how you can use the power of manufacturing to create products that customers can't live without. How Direct to Consumer Merchants Can Supercharge Facebook Messenger + Email For Maximum Returns We had a lively discussion on how to supercharge messenger and email for maximize results during the upcoming holiday season, and I wanted to share a collection of my thoughts on the topics we discussed. ShipBob Webinar + Your Holiday Planning Email Marketing Questions Answered Now you can watch our presentation, Maximizing Holiday Revenue With the High-Performing DTC Email Marketing Campaigns along with tons of other great presentations to help your brand prepare for Q4. Aiming To Save Budget By Producing Your Own Content? Keep These Tips In Mind! If you’re planning on executing your own ad creative production, either photos, videos or both, here’s the most important thing to remember. Make sure whatever you shoot is usable from a performance marketing perspective. Here's how... How to Create Unboxing Content That Drives More Retail Purchases, Part 2 In our previous post, we primed your performance marketing brain with strategies and inspiration for unboxing and unpacking ad creative. Now we’re going to dig into the nuts and bolts, along with several examples of top ads. Ecommerce Experience from Start to Finish: How Packaging, Shipping, and Unboxing Delight Your Customers By creating great shipping, unboxing, and packaging experiences, you’re helping customers connect with your brand while continuing to build your flywheel for new customers.Let’s dive into some examples. How To Roll With The Punches Of The Digital Marketing Industry (And Still Beat The Competition!) The technology that surrounds us in our daily lives is constantly evolving. Here are several strategies smart digital specialists can use to stay ahead of the game and execute our campaigns accordingly. How to Create Unboxing Content That Drives More Retail Purchases, Part 1 We use the popular ad trend of unboxing and unpacking content as a filter for how you can ideate, plan, produce and capitalize content that drives more retail purchases. What Clients Ask Us: How does my brand maximize ROAS from ad creative? In the pre digital age, brands could get away with a strong ROAS from their ad campaigns with basic creative assets, stock images or product photos. But today, the barriers to creating winning video ads are much higher than running the old image centric ads. Creative Inspiration: Facebook Ads for Brands Selling Men’s & Women’s Clothing Matching the right ad creative to the appropriate audience expands opportunities for brands to increase their online exposure and augment the effectiveness of their digital marketing techniques. Here are several winning examples. How Luxury Brands Can Optimize Email Marketing For Conversion, Average Order Value & Repurchasing If you're a company that hinges on the selling point of perceived value, and sell replenishable products or experiences, such as high-end personal care, food, and apparel products, read on. Paid Acquisition Tactics For Subscription Brands, And Brands Who Think Like Them It’s no surprise subscription products are becoming a critical feature within the broader ecommerce landscape. And companies who aren’t tapping into the power of that business model are missing out on a powerful growth opportunity.